Innovative Filter FAQ

Congrats! You’ve been selected to receive our brand new, foldable air filter. This innovative new filter is super easy to use. Its unique design allows for a more compact shipping size. This means we’re able to greatly reduce the amount of cardboard and materials used, helping us be more ecologically efficient and less wasteful.

  1. Why did you change to this new filter?
  2. The filter looks really different. How will it perform?
  3. This looks thinner than my standard 1” filter. Will this make noise when my HVAC system turns on and off? Will it rattle?
  4. How often do I need to change this new filter?
  5. Are the new filters recyclable?
  6. Which way do I put it in the vent? Where’s the arrow?
  7. What is this filter made out of?
  8. If I’m not ready to replace my filter yet, but already opened it, can I fold it back up?
  9. What are the benefits of this filter over standard ones?
  10. How should I dispose of this filter?
  11. My friend/sibling/neighbor wants one of these! How do I get them signed up for this filter?
  12. Is this product more environmentally friendly?

1. Why did you change to this new filter?

  • Air filters were past overdue for an upgrade. This is the first time the residential air filter has been redesigned in 30 years! Why settle? Here at Second Nature we’re always looking to improve and innovate to provide the best product for our customers.


2. This filter looks really different. How will it perform?

  • There should be no noticeable change in performance between this filter and the classic framed filter you have been receiving from us. It will continue to filter pollen, dust, mold, bacteria, mites, & pet dander. Rest assured, our re-designed filters have undergone rigorous testing.


3. This looks thinner than my standard 1” filter. Will this make noise when my HVAC system turns on and off? Will it rattle?

  • Our new filter, with its cloth-covered frame, will generally be quieter than a regular filter with a hard cardboard frame.


4. How often do I need to change this new filter?

  • Just like our regular filters, this one should last for 90 days, though environmental factors and personal preferences play a part. If you live in a climate that has you running your HVAC most or all of the time, it’s a good idea to change more often.


5. Are the new filters recyclable?

  • The filter itself is not recyclable, but please recycle the cardboard box.


6. Which way do I put it in the vent? Where’s the arrow?

  • Our redesigned filter can be installed facing either way! New technology allows airflow in either direction.

7. What is this filter made out of?

  • Our new filter is a polyester fabric blend, much like conventional filters. The fabric is supported by strips of spring-tempered steel in thin sleeves of polyvinyl.


8. If I’m not ready to replace my filter yet, but already opened it, can I fold it back up?

  • Sure. It’s a bit like pushing the joke snake back into the tennis ball can, but if you’re careful and use the original box, it should be fine.


9. What are the benefits of this filter over standard ones?

  • The frame is more durable thanks to our unique Flex-Lock frame.
  • A cloth-like frame can produce a tighter seal in your intake vent, helping to prevent air from sneaking around the sides of the filter. 
  • Less packaging = less excessive waste


10. How should I dispose of this filter?

  • Simply discard it, the same way you’ve disposed of your previous filters. Please do not attempt to fold a used filter, as it may pop back open and throw debris in the air—YUCK!
  • The cardboard box can be recycled.


11. My friend/sibling/neighbor wants one of these! How do I get them signed up for this filter?

  • For now, you have exclusive access to this new product. We’ll be rolling it out to other customers gradually.


12. Is this product more environmentally friendly?

  • By folding the filter into a more compact size, we are able to greatly reduce our packaging materials, primarily cardboard. This also means we fit a lot more filters into each truck that leaves our fulfillment center!


Staff writer