Second Nature Now Takes Two Chores off Your To-Do List

Second Nature now offers two premier brands of fridge filters.

For years, you’ve trusted us at Second Nature to deliver the air filters you need, when you need them. With a little help from us, you’ve eliminated pesky trips you don’t have time for to stores that don’t have the filters you need. Now, we’re doing it again, this time for a new kind of filter.

Introducing It Matters™ and Each Sip™, two new refrigerator water filter offerings from Second Nature.

It Matters

It Matters is a premier refrigerator water filter you can count on to deliver great tasting water free from harmful chemicals like lead and chlorine. In fact, It Matters is certified to remove more than 99% of lead, in addition to large quantities of chlorine, mercury, asbestos, general turbidity, and more. The end result is healthier, clean, great-tasting water all for a price tag of just $39, which comes in below that of the refrigerator companies.

Each Sip

Each Sip is a premier fridge filter that you can trust for great-tasting water at an incredible value. Each Sip is certified to remove aesthetic and taste impurities in water like chlorine, turbidity, and other taste-inhibitors. Each Sip has a price tag of just $29, which, just like It Matters, comes in far below many fridge brand offerings.


Both It Matters and Each Sip come in tons of different models to match whatever fridge manufacturer you have chosen. No more having to remember to order those expensive filters from your fridge company. Get the exact filter you need brought to your doorstep however often you’d like. And with Second Nature, you can be absolutely certain that you’ll get what you need hassle-free because of our Right-Fit Guarantee™.

It Matters and Each Sip are compatible with the following list of refrigerators. 

  • General Electric
  • Samsung
  • Frigidaire
  • LG
  • Whirlpool
  • Maytag
  • Amana
  • Bosch
  • Dacor
  • Electrolux
  • Estate
  • Everydrop
  • Fisher & Paykel
  • Hotpoint
  • IKEA
  • Jenn-air
  • Kenmore
  • Kitchenaid
  • Sears
  • Sub-zero
  • Thermador

Start your fridge filter subscription today!.

Alec Lower

Content Writer

Alec is a third-year member of the team at Second Nature. He brings expert knowledge of a myriad of home air filtration topics including HVAC filters, filtration efficiency, and indoor air quality.