Fridge filters sent to your door when you need them.

Get half-off your second and third fridge filters.

About our fridge filters

Our Right-Fit Guarantee ensures compatibility with most major fridge brands.
Certified

Meets NSF/ANSI Standard 42/53. Filters out 99% of nasty elements like lead, chlorine, asbestos and benzene. Plus much more.

Clean

Activated carbon filters out pollutants like lead, asbestos, chlorine, and MTBE.

Affordable

Trade out your plastic water bottles and OEM filters with quality at an affordable price.

Responsible

Made with reclaimed coconut shells, so it’s better for the environment.

Purified water you can trust

Reduce harmful contaminants for healthier, tastier water
Remove heavy metals likelead and mercury
Eliminate cloudiness and visible particles in your water
Prevent microorganisms, asbestos, and other contaminants from entering your drinking water
NSF / ANSI 42*
*Indepentently certified by IAPMO R & Tto meet NSF/ANSI Standards
Why Second Nature?
  • No more trips to the store
  • No more searching for the right filter model
  • Protection from harmful pollutants in your water
  • Always free shipping
  • Physical reminder that it’s time to change your filter
  • Subscribe now and save on future replacement filters

How it Works

Sign Up Once

Our easy step-by-step process makes setting up your subscription a breeze.

Pick Your Schedule

Go with our recommendation, or personalize how often your filters are sent.

Bundle Products

For even more convenience, bundle your fridge and air filters into one subscription.

Cancel Anytime

Second Nature not for you? No worries. Cancel anytime with no fees or obligation.

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50% off 2nd & 3rd fridge filter shipments!

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Right-Fit Guarantee™

When ordering, if you answer the selection tool questions accurately, we guarantee the Fridge Filter delivered to you will be compatible with your refrigerator as the OEM Filter would.  If after answering all questions accurately, you receive a Fridge Filter that does not fit your refrigerator as the OEM Filter would, you will be entitled to a replacement or refund within 30 days.

“Each Sip” means [the refrigerator filter offered by Second Nature that is designed to improve the taste of your water.  Please see www.____________.com for more information.]
“Filter” means either the Each Sip or It Matters filter purchased by the consumer.
“It Matters” means [the refrigerator filter offered by Second Nature that is designed to improve the taste and remove certain contaminants in your water.  Please see www.____________.com for more information.]
THIS GUARANTEE GIVES YOU SPECIFIC LEGAL RIGHTS AND YOU MAY ALSO HAVE OTHER RIGHTS, WHICH VARY FROM STATE TO STATE.
This limited warranty referred to as the “Right-Fit Guarantee” (the “Guarantee”) can be found online at www.[___________].com
WHO MAY USE THIS GUARANTEE?
Second Nature Brands, Inc. (“Second Nature”) extends this Guarantee only to the United States consumer who originally purchased the Filter (“you”).
WHAT DOES THIS GUARANTEE COVER?
Second Nature warrants that if you use the ordering funnel located at www.[___________].com (the “Selection Tool”) and answer the questions asked accurately, that the Filter delivered to you will fit your refrigerator as the original equipment manufacturer filter (“OEM Filter”) would.  If after answering all questions provided by the Selection Tool accurately, you receive a Filter that does not fit your refrigerator as the OEM Filter would, you will be entitled to the remedies set forth below during the Guarantee Period (as defined below).
WHAT ARE YOUR REMEDIES UNDER THIS GUARANTEE?
The remedies available under this Guarantee are as follows and will be provided in the order set forth below:
1. A free replacement filter of the same quality (e.g., an Each Sip replacement filter will be provided if the initial purchase was of an Each Sip filter) (a “Replacement Filter”) with shipping and handling paid for by Second Nature.

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