2025 has been an eventful year in the world of property management, and it was a busy time here at Second Nature, too.
Our mission is to create triple win experiences for residents, investors, and property managers, elevating the industry and making renting easier for everyone. That’s why, this year, we released several major updates aiming to help PMs like you grow your business and set yourself up for success in 2026.
We’ve put together a short video to recap three new products that we launched in 2025, all of which are available today. You can easily schedule demos for Group Rate Internet, Resident Onboarding, and Resident Onboarding Lift today.
When we launched Group Rate Internet in March, we knew it had the potential to deliver real value for residents around the country. Because 98% of residents already pay for internet, we were confident that allowing property managers to offer it at a below-market rate would create wins all around. Besides, the 2024 NMHC and Grace Hill Renter Preferences Survey Report, which surveyed over 172,000 renters nationwide, found that 90% of residents said high-speed internet was a must-have. It was the third-most wanted amenity behind air conditioning and in-unit laundry.
What we’ve seen in the last nine months is thousands of residents enjoying gigabit-speed internet across the country. And now, Second Nature has coverage for more than 80% of single-family homes in the U.S., helping you improve the lives of more residents than ever.
This fall, we also announced that Second Nature was officially the industry’s first Resident Experience Platform, going beyond just the Resident Benefits Packages you know and love. With the introduction of Resident Onboarding, you can provide your residents with a unique, personalized lease signing experience and onboarding flow. Our goal was to help you offer your residents choice while also reinforcing accountability and transparency.
Since adopting Resident Onboarding, property managers have seen:
Thanks to research from our friends at AppFolio, we know that residents who are satisfied with the move-in process are 86% more likely to recommend their property manager, and 29% more likely plan on renewing. By making move-in and onboarding more seamless, you can improve both the resident experience and your resident retention.
Speaking of AppFolio, our partnership has allowed us to integrate our technology and services directly into the AppFolio platform. Now, property managers who use AppFolio as their property accounting system can leverage Resident Onboarding Lift, which gives you access to all the same leasing and onboarding flows from Resident Onboarding, right within your AppFolio account.
There’s no need to add new logins or new tools to adopt, so your team can integrate personalized leases right into their existing workflow. Save time, improve resident understanding, and minimize extra admin work for your staff.
As we approach the new year, all of us at Second Nature want to express our deepest gratitude for your partnership and trust. This industry improves when property managers like you choose to elevate residents and investors, build relationships, and make renting better for everyone.
We’re excited to see how the creative, innovative PMs we speak with every day can continue transforming property management in 2026, and we’re thankful to be part of so many adventures.
We hope you find some time this holiday season to relax and unwind, and head into the new year refreshed and ready to keep pushing your business forward.
From everyone here at Second Nature, Happy New Year!