In this issue we'll cover:
💜 Takeaways from the NARPM Broker/Owner conference
💜 ProfitCoach's new benchmark report on financial performance
💜 The new season of the Triple Win Podcast
In property management, it’s easy to stay buried in the day-to-day. Every once in a while, though, stepping out of the business and into a room full of peers can change everything.
That’s exactly what Broker/Owner delivers. And this year in New Orleans, the energy took it to another level.
The vibe was already set. Jazz Fest, live music on every corner, an eclectic city, and an energy you can feel the moment you land. It’s the kind of place that naturally pulls you in.
Every time I attend a conference, I keep it simple. I only have three goals:
That’s it.
Because if you’re not careful, conferences can overwhelm you quickly. The amount of information alone can do it. Add in social events, dinners, conversations, trying to experience the city, and by the time you get home, you’re completely spent.
But that’s also what makes it so powerful.
The energy. The conversations. The exposure to new ways of thinking. It has a way of resetting you for what's ahead. Most attendees would agree that the value comes from the full experience.
This year, two things stood out in a big way.
1. A new standard for trust accounting
One of the biggest conversations across the conference was the introduction of the NARPM Trust Accounting Chart of Accounts, developed through a collaboration between ProfitCoach and Crane.
And it’s a big deal.
For years, trust accounting has been one of the most complex and inconsistent areas in property management. Every company has approached it a little differently, with varying naming conventions, structures, and reporting styles. That lack of standardization has made it harder to train teams, compare performance, and ensure best practices across the industry.
This changes that.
We now have a standardized framework and a common language for trust accounting. Similar to what happened when the NARPM Chart of Accounts was introduced for corporate books, this creates alignment across companies, software, and operators.
What this means for our industry:
As someone with a bookkeeping background who runs our accounting in-house, this is something I’m genuinely excited about. It brings structure to one of the most critical parts of our business, and I plan to implement it right away.
2. AI isn’t coming. It’s here.
The opening keynote by Marcus Sheridan set the tone for the entire conference.
His message was simple. AI isn’t going anywhere. The businesses that learn how to work with it, not against it, are the ones that will win.
It’s something we’re all feeling. The speed of change is real, and for many, it’s overwhelming. But his perspective wasn’t rooted in fear. It was grounded in opportunity.
He focused on how to position your business to show up in AI-driven searches, how to create content that answers real questions, and how to build trust in a digital environment that’s evolving quickly.
The takeaway wasn’t to chase every new tool.
It was to double down on principles that don’t change:
Those are the things that will continue to matter, no matter how the technology evolves.
And then… there was Party Gras
We can’t talk about this conference without mentioning Party Gras.
If you missed it, you truly missed out.
Where else can you walk into the Superdome, kick a field goal, dance with Thad, ride a ferris wheel, kiss an alligator, get your palm read, and zipline all in one night?
I’m still not entirely sure how they pulled it off, but it was easily the event of the year.
And it didn’t stop there. The events, the dinners, the conversations, everything delivered.
One thing is for sure. Property managers know how to show up.
And vendors know exactly how to meet us there.
It was an absolute honor to attend this year. I came back inspired, energized, and ready to implement what I learned.
And if there’s one thing I’m reminded of every time I go to something like this, it’s this:
We’re all figuring this out together.
The industry is evolving. Expectations are rising. Opportunities are expanding.
But we’re not doing it alone. And that might be the most valuable part of all.
Brandy Landon
Broker/Owner
ShowMojo Adds Property Shield Integration: ShowMojo announced a new integration with Property Shield to add AI-powered fraud detection to rental listings.
Landlords Sue over COVID Eviction Bans: A group of landlords is looking to settle with the federal government over COVID-era eviction moratoriums.
ProfitCoach released their 2026 State of Financial Performance report!
We're trying something new with Triple Win LIVE this month. Instead of a featured speaker, you're the one driving the conversation. We'll kick off with key findings from our State of Resident Onboarding report, then hand it over to the room. Join us May 21 from 2-3:30pm ET for a Resident Experience Roundtable where you'll get into small groups to talk through the biggest gaps in your resident experience, surface shared themes together, and choose a solution-focused breakout to go deeper on the topic that matters most to you.
See you in a couple of weeks,
The Second Nature Team