One important approach that property managers can take to keep up to date with current industry trends and approaches is to maintain a watchlist of different property management websites.
That's because these sites often reflect best design practices and website templates as well as content sharing ideas.
Today we'll cover some of the top property management websites, all considered favorites and regularly featured on “Top 10” lists in the industry, with a focus on what makes each one distinctive, whether from a design optic or a content perspective.
It may seem odd for us to mention ourselves first on this list, but we are genuinely proud of our brand and messaging! After all, we’re in this business for a reason – and that’s why the content of the Second Nature website is so squarely people-focused, with an emphasis on solutions that improve the lives of residents, investors, and property managers alike.
There’s a robust business principle underpinning this “Triple Win” philosophy: residents want their needs proactively anticipated, and they're willing to pay (and stay) for that service. This is particularly true for a younger generation that is attuned to the convenience offered by services such as Uber and Amazon.
That’s why the language used on the website reflects a humanistic approach that goes beyond transactional basics, preferring “residents” rather than “renters,” for example, or “home” rather than “rental property.”
It’s also why Second Nature’s “Resident Benefits Package” is front and center, and designed to give residents, investors, and property management businesses a win.
Accordingly, like all successful marketing, Second Nature’s value proposition is not only tangible – it’s personal.
Visit www.secondnature.com to learn more.
The Nest DC website also focuses on the families behind the doors and the people behind the investment portfolios.
Although residential real estate management is associated with a certain gravitas, the language as well as the overall branding of the Nest DC website plays off of a certain “avian” riff and is designed for easy readability. Where most sites incorporate an “About Us” page, for instance, Nest DC features an “About the Birds” content piece.
It’s all done with serious intent, however, and the website design is sleek, clear, and user-friendly.
Visit www.nest-dc.com.
As soon as you hit the homepage of the Bay Management Group website, it’s clear that its primary target audience consists of real estate investors and property owners. That said, the site does host an impressive library of instructional and advisory videos for tenants, property managers, and landlords, as well as investors.
With the tagline “property management that’s a cut above the rest,” home page testimonials, and a blue-toned web design of the sort favored by financial institutions to connote trustworthiness, the focus is on differentiation through delivery of high-quality property management services to deliver reliable rental income.
Beyond its primary “free property management analysis” feature, other web functionalities include a blog, owner portal, tenant portal, and various program application options.
Visit www.baymgmtgroup.com
Rentberry is a global rental platform describing itself as a “transparent and secure home rental platform that connects tenants and landlords.” With the tagline “Renting done right – finally,” its principal focus is on prospective tenants and landlords.
Top-level navigation includes online rent payments/rent collection. It also includes tenant screening functionality as well as options to search listings for vacancies or create a property listing.
Among the usual resources (blog, help center, FAQ, contact information), Rentberry also features pricing guides for both tenants and landlords to help streamline the onboarding process.
Visit www.rentberry.com
Based in Denver (Colorado), Grace Property Management & Real Estate focuses on both residential and commercial properties in Denver.
Although the company was founded in 1978, its online presence boasts astute use of online marketing tools and property management solutions, to say nothing of search engine optimization, with numerous calculators and other resources available from the top-level menu.
Like many companies with a strictly regional presence, Grace Property follows the tendency of including full social media and phone contact information in the header.
Visit www.rentgrace.com.
MESA Properties gives its geographical focus the hero image treatment, with the tagline “Servicing the Inland Empire, Eastern San Gabriel Valley and High Desert.” Below the header, it also bills itself as “an owner-centered property management company.”
Accordingly, much of the functionality on offer from the top-level navigation is focused on professional property manager services and resources for owners, but it does include resources for tenants, including maintenance request options, and portal login.
Visit https://www.mesaproperties.net/
The Golden State Property Management website presents with the tagline “Total property management of the most comfortable homes in the South Bay,” as well as two prominent feature buttons aimed at residents (“Pay Rent”) and potential residents (“Search Vacancies”).
With straightforward top-level menu options, mobile-friendly design, and high-contrast navigation elements, this site is exemplary in its simplicity.
Visit www.goldenstatepropertymanagement.com
Sleep Sound Property Management takes aim at the stress of managing the rental process, and as such takes on an advisory persona in its content. With the word “guarantee” appearing over 10 times on the homepage alone, the message is clear: this is a company devoted to providing great property management services in support of maximizing investment returns.
Its “Why Choose Us” page also highlights its investments in cloud-based property management software, also designed to ease the stress of managing property investments.
Visit www.propertymanagementportlandor.com
The website of this San Diego-based property management company is one of the only companies in the industry to highlight customizable user elements (color and font size) in the header of every page of its website.
From the marketing perspective, this sends an important signal that the company is serious about finding ways to partner effectively with its community of investors and tenants.
Visit www.goodlifemgmt.com
Luxury Property Care bills itself as “Florida’s only full-service property management and investment concierge for residential and commercial properties.”
Its focus on offering high-end services is reflected in its mission statement: “Treat yourself to the luxury you deserve and let us handle every aspect of investing in off-market real estate and building a first-class rental empire with ease.”
It’s also reflected in the website design scheme, with black and gold color elements being a popular way for brands to convey notions of elegance and prestige.
Visit www.luxurypropertycare.com
At SecondNature.com, you’ll find an abundance of resources designed to keep you up to date on events, analysis, and expert perspectives in the field – all geared toward helping property managers create a “Triple Win” that benefits residents, investors, and property managers alike:
Triple Win Property Management Blog
Triple Win Property Management Podcast
Triple Win Property Management Events
Learn more about Second Nature’s Resident Benefits Package, which is designed to generate revenue and establish Triple Win conditions for your residents, investors, and business.