ABOUT SECOND NATURE
We 💜 property managers
Which is why we make the tools and solutions to simplify your business and help you stand out from the crowd.
With 100+ million Americans living in rentals, property management hits close to home for many of us.
These properties are our homes, investments, and careers. But renting is rough on everyone. Residents feel inconvenienced, property managers are overwhelmed, owners can’t afford surprises, and rising costs add stress across the board. And that’s where we come in.
Our mission
We're creating “Triple Win” experiences for residents, property managers, and investors. By building an effortless experience platform, we’re helping the industry go beyond transactional basics and create new, professional, and holistic experiences.
So whether you’re a renter, manager, or investor, we’re dedicated to making your life a whole lot easier.
Our vision
We’re building a future where every home is professionally managed. Where apartments feel more like homes, investments grow, and property managers shine, one lease at a time.
Our values are Second Nature
Pirate ship, not a cruise ship
We are innovators who move quickly and decisively, demonstrating a bias towards action. We focus on progress over perfection (but no pillaging).
Extreme ownership
We own our product and results and always act with honesty and integrity. Make a mistake? Own it. See something off? Say something and get us back on course.
Grow the pie
When the client wins, we win. Focus on delivering real outcomes and results to our customers and our customer’s customers.
Massive growth takes massive growth
To us, growth isn’t a destination, it’s an attitude. We don’t fear challenges, we embrace them to hone our skills and increase our impact.
Purple heart
You can’t beat a team that’s having fun and expressing their full self. We foster a culture of trust and support, putting the team before ourselves.
Be a moment-maker
Every moment holds an opportunity to be normal or to choose growth and greatness. Let’s shatter the status quo and create work that impresses the world and ourselves.
"Second Nature feels like my second home for so many reasons, but the passionate and talented people certainly top the list."
Rolanda Gray
Customer Support Manager
"I am fortunate to work with teammates that say and live — 'We do the right thing, even when no one is looking.'"
Kathryn Davis
GTM Project Manager
"Leadership truly gives you enough rope to lasso the moon. The team and management really want you to be able to achieve as much as you can, and allow you to try new things in pursuit of that."
Christian Sargent
Account Executive
"The energy here is infectious. We show up every day for our customers and for each other."
Cierra Joe Schoenthal
Sr. Manager - RBP Client Success Team
"Our vibrant, inclusive culture prioritizes teamwork and fosters a shared passion for creativity and excellence."
Anush Avagyan
Software Engineer