Calendar icon February 6, 2023

How to Easily Improve A Home's Indoor Air Quality

Yes, yes, we know we keep harping on pollen. That's partly because so many people are affected by allergies and partly because, in the south, the pollen is terrible! Like really bad.

Allergy sufferers have two choices:

  1. Deal with the pollen and feel horrible for what seems like an eternity.
  2. Go inside already!

(Because we all know that antihistamines only do so much.)

pollen vs the Death Start. Any questions?

Since we all want to avoid the Death Star...er, we mean pollen, let's stick to staying inside when we can until the pollen has subsided.

durham sky is haunted by a cloud of pollen

Photo credit: Jeremy Gilchrist.

Not really a tip, but a fun fact. Lucasfilm (the people who make Star Wars films) doesn't own a trademark to Death Star—oh, the Death Star is...nevermind. Just watch the saga. However, Lucasfilm does have a registered trademark for "Tiny Death Star," aka pollen. You can blame your allergies on George Lucas.

Indoor Air Quality

Poor air quality has a significant impact on the comfort of your home and overall health. While some symptoms may seem mild, they can escalate into more complex health complications.

What's crazier than that? You probably had no idea, and it's pretty hard to notice.

We usually think of air pollution as being outdoors, but the air in your house or office could easily be just as polluted. It wasn’t always this way. Over the years, as homes became more air tights and more energy efficient, we let a lot less air inside. To make matters a little worse, over 2,000 chemicals are released into the market each year. Those chemicals are used to make things smaller, better, cleaner; you know the drill. If we're honest, not all chemicals in your home are dangerous, per se. But you should know that the air inside your home can be up to five times more polluted than the air outside. Maybe open up your windows once in a while. While indoor air pollution may only mildly irritate some, it can cause Sick Building Syndrome.

Exactly as it sounds, you get sick from the building you’re inside. World Health Organization has documented “mucous membrane irritation (eye, nose, and throat irritation), neurotoxic effects (headaches, fatigue, and irritability), asthma and asthma-like symptoms (chest tightness and wheezing), skin dryness and irritation, gastrointestinal complaints” as some of the symptoms.

Indoor Air Quality has become a buzzword of sorts, and you often hear about it referred to as IAQ. It’s not quite a public health issue, but it can be a concern when you throw poor outdoor air quality into the mix. The EPA uses its Air Quality Index (AQI) to measure outdoor pollution.

EPA's Air Quality Index chart

At the same time, even when AQI levels are within a healthy range, there are plenty of nasty Volatile Organic Compounds (VOCs) ready to make your life a lot less pleasant inside. VOCs come in all sorts of forms: paints contain things like aliphatic hydrocarbons, ethyl acetate, glycol ethers, and acetone; formaldehyde (yes, what they use to embalm bodies) can be found not only in paint but also in ceiling tiles and adhesives; benzene, a known carcinogen, can be found in cigarette smoke and smoke from a wood burning fire.

What's one to do?

As a home wellness company, we could just tell you to regularly replace your air filters with a subscription service (because they really do help). But we won't just leave it at that. There are three easy items to run through that you can do to improve your home's IAQ so you really can escape the pollen this Spring.

Deal with smoke

Smoke that can contribute to a lower IAQ is all around us. Even if you aren't a smoker, cooking produces smoke. So do candles and incense. If you have a fireplace, that produces smoke too.

To deal with smoke, here are some simple (and not-so-simple) tips:

  • Don't smoke: but if you must, smoke outside. Need we go on?
  • Cooking smoke: try using oils that have a lower smoke point. For example, Olive Oil has a relatively low smoke point: 320ºF. That's pretty easy to get to. Go for healthy and higher smoke point oils like Grapeseed oil (420ºF), Almond oil (420ºF), Hazelnut oil (430º), Ghee (485ºF and not actually oil), and the mother of all high smoke points, Avocado oil (520ºF). You can definitely sear a steak on some cast iron with some of that handy.
  • Candles: not all candles are "wicked"—get it? Vegetable oil-based candles (like soy) are quite alright. And so are beeswax. It's synthetic wax and animal-based wax that can produce indoor pollutants. More likely than not, you don't have candles at home made from animal lard, and yes that's what candles used to be made of. But most of us don't have soy-based candles either.

Let's talk about candles a bit

Most modern-day candles are made with paraffin. Remember those VOCs mentioned earlier on? When burned, paraffin releases VOCs like benzene and toluene. Since no one wants to get cancer from those carcinogens, just toss those. Be better than Yankee Candle.

Up to 8% of candle manufacturers still use lead in there wicks. Yes, lead. The same lead that gave Romans brain plaque because they used it to make their pipes. Know what happened to the Roman's? Exactly.

Also, keep in mind that most fragrances in candles are not great for you. Here's the general rule: burning produces some level of smoke that is bad to breathe in. Even incense (sorry yogis).

Here's a better idea: add some essential oils to your air filters to give your whole home a fresh, natural scent. You could use a diffuser, but then you wouldn't be able to take advantage of (shameless plug) a subscription home air filter delivery service.

If you do use essential oils in a diffuser, always be sure to use purified water. Using tap water can actually make the air you're breathing in pretty toxic as well.

Get a handle on VOCs

You've heard of people going "all natural" with their house, switching to safe cleaners and cosmetics. There's also been a significant rise in all natural, safe carpet cleaning and dry cleaning. Seems these people are onto something. According to the American Lung Association, VOCs can be found in products like:

  • Aerosol spray products, including health, beauty and cleaning products
  • Air fresheners
  • Chlorine bleach
  • Detergent and dishwashing liquid
  • Dry cleaning chemicals
  • Rug and upholstery cleaners
  • Furniture and floor polish
  • Oven cleaners

Of course, VOCs can be found in a lot of places, but finding VOC-free alternatives to these products will help to make your home a whole lot safer for you and your family. You may end up spending more, but health is worth it. For help finding healthy products, EWG is the closest thing you may find to an exhaustive guide.

Planning to embark on a home improvement project? Make sure the materials you or a contractor are using are non-VOC (free of VOCs). For example, paint can be a common VOC culprit.

Keep the pollen outside

The easiest thing to do (other than regularly replacing your air filters) is keeping the pollen outside.

Simple things like:

  • Keep your car in the garage, so it collects less pollen.
  • Wipe your feet off on a mat when you get inside. At the very least, take your shoes off when you get inside before tracking pollen inside. Your body (and floors) will thank you. If you have a mudroom, take advantage of that by taking your shoes off and leave them in there.
  • Clean up after being outside. Put your clothes in the washer and shower the pollen off you—your hair is an especially problematic pollen magnet! Men, it may be time to shave that beard.
  • Clean your pets as often as they'll let you. When they come inside, they are going to bring in A LOT of pollen (not to mention all their common allergens).
  • Use a bagless vacuum and use it often. Bagless or canister vacuums often have HEPA filters and are easy to empty outside, ensuring all the dust, dander, and pollen you collect is safely disposed of outside.
  • Keep your windows and doors closed. It's as simple as that.

Newer washers have allergen and sanitize functions. If you have allergies, you might want to use these if regular wash cycles don't do the trick.

We're not trying to give you a massive list of to-dos; instead, this should just give you options to choose from. In this busy, always-on world, adding one more to-do isn't worth it. So pick what works for you, and legitimately, use Second Nature to mark replacing your air filters off your to-do list forever. It's worth it for everyone, but especially allergy sufferers.

All that to say, remember that spring is still a beautiful time of year so enjoy it when you can. Stay sniffle-free, friends!

Keep learning

Six Ways to Make Your Vacancy Stand Out on Zillow

Every property manager wants to minimize days on the market, and a great listing can be a critical component of accomplishing that goal. If you've spent any time looking at real estate listings, whether rentals or not, you've no doubt seen some well-done ones and ones that have five photos, three of which appear to have been taken for the TV show Hoarders. What makes a listing strong? If you're asking this question, you're off to a good start, and you're in the right place. Be thorough but concise Your listing should strike a balance between being thorough and concise, but it’s important to never leave out critical information that could lead to a negative experience down the road. First and foremost are any upfront fees, then things like pet rules, HOA considerations, and other relevancies that you don’t want a prospective resident to learn about later after they’re further into the process. Be concise about these so your property description doesn’t become too long, but be sure to include what a renter needs to know regarding costs in the application and move-in process. Take quality photos Photos are the golden goose when it comes to property listings. Quality, considerate photography will create stronger first impressions from potential renters. Fortunately, getting quality photos isn’t super difficult, it just takes some planning and forethought. You don’t need to stage your property. In fact, many property managers outright recommend against it. Photos of vacant, clean rooms are usually the way to go. They allow prospective renters to view their stuff and their layout in the photos, which can make them feel less like they’re looking at someone else’s home. Vacant rooms also tend to look bigger, and low angles with wide-angle lenses can add to this effect while showing the whole room. Cleanliness is next to godliness. Never post pictures with boxes, garbage around, open toilet seats in the bathroom, or anything that just doesn’t look inviting. Always open blinds and include window views from rooms when possible. You don’t need to hire professionals for these processes, but it can be worth investing in a quality camera to take nice photos. Again, this will be the first impression a renter has of your property. They’re not going to look twice if it looks small and uninviting. Don’t overdo the property description Be thoughtful of what goes into a property description and how you organize it. These things can get long, and if you’re a property manager, you’re keenly aware of the general public’s lack of interest in reading. A short, one-to-two-sentence description of the property will do for an opener, and you can follow that with bulleted lists of the property’s amenities. Lists are easily consumable and where the eyes of the reader will go first if they’ve decided to skim the description instead of reading through it. In addition to the features of the home, be sure to include nearby amenities in the listing. In single-family property management, schools and school districts tend to be important. Beyond that, nearby shopping areas, outdoor spaces and parks, and distance to highway access are things that property managers have found matter to prospective residents. Don’t list the property until it is move-in ready This is an easy one to check off, but making sure a home is fully ready for a resident before it gets listed is an advantageous process for property managers. You may be tempted to list it as fast as possible, but this has risks, and the theoretical shortening of time-to-revenue may end up backfiring if a great resident moves on because the home wasn't ready when they were. Renters aren’t always proactive. They tend to be looking for properties closer to their actual desired move date than maybe they should be. Listing a property before it’s move-in ready is a great way to create a negative experience if a quality resident seeks it out and it’s not ready when they want to move in. Include a floor plan Employing a third party to create floor plan drawings isn’t a super expensive or difficult undertaking, and it’s worth your while. A floor plan helps a renter understand how the house as a whole is set up, how they might use the space, and how their stuff fits in the home. There is inexpensive software that makes this process easy, or if you’re like most property managers and crunched for time, there are third parties available. This goes back to the idea of being thorough and clear in your listing. You don’t need 100 photos of the home, but you want to tell the whole story of the house as concisely as possible. A floor plan can help you do that. Think outside the box Ask yourself how you can make your listing unique. Checking all the boxes that make a quality listing is step one, but once you’re comfortable with that, you can ask yourself how to be a little bit different and stand out in the sea of property listings. While not a property manager, Trent Miller has developed a viral video series that blends content marketing with property listing strategies. He calls it the speed tour, and it is exactly what it sounds like. @trent_miller__ It's Time For Another SPEED TOUR‼️💨 Thank you guys for all the love and support!! More videos coming soon! Looking To Buy Or Sell Real Estate?? DM ME‼️🏡 ~Price Is Estimated Down Payment~ #realestate #homesforsale #RealEstate #HomeForSale #RealtorLife #DreamHome #Property #HouseHunting #NewListing #ForSale #HomeSweetHome #InvestmentProperty #OpenHouse #LuxuryLiving #HomeBuyer #HomeDecor #HouseGoals #BuyersMarket #SellingHomes #Homeownership #RealEstateAgent #speedtour ♬ original sound - trent_miller__ Garcia Property Management adds colorful overlays to the cover photos for their listings. They don't do this for every photo, so they're still following general best practices for their photo sets for each property, but also trying to stand out within the listings thanks to some color.

Calendar icon August 23, 2024

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Three Property Management Companies that are Winning on Social Media

How would you say your social media marketing is performing? As a constantly changing medium beholden to trends that can peak and die in a heartbeat, it can be a tough area to win. Truthfully though, it's underused in the property management space. Content creation for social media doesn't have to be super intense, and it doesn't have to be super polished. It just has to have intent and understanding of who you're marketing to. If you're looking to develop a more robust social media program for your PMC, you're in the right place. Here we break down three companies with three distinct strategies, all of which are unique in the PM space. These companies are crushing it, and learning from their successes can help you develop a strategy that works for you. Home Ladder Home Ladder’s “Chaos and Disorder” video series is a hit and a great example of creativity that can sometimes be lacking in property management marketing. Co-founders Travis Bohling and Brandon Graham are among the most creative content marketers in the property management space. While they may be relatively new to the content side of things (Chaos and Disorder is less than a year old), they've hit the ground running with a unique video series that's both relevant and genuinely entertaining in addition to leaning hard into Facebook reels. Short video content has been trending up in social media marketing since the rise of TikTok, although it's not heavily used in the SFR property management space. Home Ladder has taken this on with sets of short, straight-to-the-point thought-leadership content. The Chaos and Disorder video series is really fun, though. Home Ladder is starting to spearhead a creative approach to content marketing that the industry could really use more of. The idea here is really to engage the inability of self-managers to be effective tenant screeners, and they've told this story with two destructive characters affably named Chaos and Disorder. A constant battle in professional property management is trying to keep ahead of the self-managing landlord as self-management tech expands their capacity. Home Ladder is keyed in on that messaging here as a play to position their professional services as more reliable and thorough, and they've done it in a way that's genuinely entertaining and relatable to anyone who has ever had a bad tenant, which is anyone who has ever managed a property. RL Property Management RL Property Management CEO Peter Lohmann is crushing it on Twitter. Executives being active in the content creation space can be a big win for companies, and RL Property Management’s Peter Lohmann is a prime example. While this is a popular LinkedIn approach, Lohmann is one of very few who has taken ownership of the property management discussion on Twitter. A tougher nut to crack than Facebook and LinkedIn, Lohmann has found success and amassed over 21,000 followers via a content strategy that seamlessly blends an authentic connection to the property management space with expertise Lohmann has acquired over years in the industry. The word relatability gets thrown around a lot when it comes to any kind of content-based marketing, but being relatable isn’t a goal so much as a strategy. The power of relatability is that it establishes trust, a challenging thing to create in many online spaces. If you can establish a familiarity with what affects the people you’re speaking to on a daily basis, that establishes a trust that helps build interest in what you have to say. Lohmann’s 21K follower count didn’t come purely from expository property management tips. There's a relatability to his content that helps create that trust, which adds value to his thought-leadership content. He’s naturally an authentic person and a master communicator, and while the expertise is valuable, that lies downstream of a personal connection to other industry professionals. Property management in a nutshell: Owners with 40 units: "call me if it burns down" Owners with 1 duplex: "why did you pay $45 to cut grass? My guy only charges $30 please call me asap" — Peter Lohmann (@pslohmann) March 11, 2024 When Lohmann does get into thought-leadership content, he's an open book, which also helps establish trust. Lohmann, like many leading property managers, believes that propelling the whole industry forward is more important than holding any kind of trade secrets. He does not shy away from granular details of his company, including sharing the what and why of his entire tech stack. Cheat code for starting & growing a property management business. This is a complete list of our software stack. This is how the magic happens & how we can calmly and effectively manage ~600 units. pic.twitter.com/aTHYAp9MwH — Peter Lohmann (@pslohmann) December 23, 2021 Grace Property Management Marc Cunningham is the YouTube king. Cunningham has been in property management for over 30 years, and his YouTube strategy is arguably the best in the game. The CEO of Grace Property Management is approaching 5,000 YouTube subscribers. Part of the value of Cunningham's channel is that you know exactly what you're going to get when you go there. His content is built with a very consistent format and length. He has over 100 videos, almost all of which are between five and ten minutes long, and address a very specific issue or question in single-family property management. Cunningham's approach is expert-forward, demonstrating that there is more than one way to win in social media and property management marketing. He provides a combination of content that addresses specific questions and issues in the PM space and offers windows into his own operations and the decisions he's made. His channel's most popular videos, often having thousands of views, cover management topics like how to explain a rent increase to a resident and why you should never charge a pet deposit as well as industry trends like average rent trends and predictions for the coming years. Because YouTube content is indexed by Google, Cunningham's strategy is built more around capturing search engine traffic than the above two strategies. It's self-sustaining to a degree now because of the size of Cunningham's following, but YouTube is an excellent way to capture search traffic, something Cunningham has leveraged well.

Calendar icon August 15, 2024

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