Calendar icon March 13, 2024

7 Property Management SEO Tips to Drive Leads and Increase Revenue

Photo of Andrew Smallwood

Andrew Smallwood

Chief Customer Officer - Second Nature

Imagine that your prospective residents are searching for a rental property online. They'll type in terms like "houses for rent" or possibly even "property management companies near me." 

The websites that appear at the top of the search results are the ones that search engines such as Google consider most relevant and useful. That's the power of SEO, or Search Engine Optimization.

This is a bit like having a big, brightly lit sign outside your office. The better optimized your property management website is, the higher it ranks in search results, increasing the chances of potential residents finding you online, which in turn increases leads, inquiries, and ultimately revenue.

A well-executed SEO strategy can also help you save costs in other property management marketing areas, as well as boosting your brand's credibility (ranking well in Google search results helps instill trust in potential residents). 

Now, if you talk to an SEO consultant, odds are good that they'll present a laundry list of recommendations that include references to such terms as "long-tail keywords," "SERPS," "meta descriptions," and “alt tags,” which may not mean much to you. 

The good news is that you really don't need a lot of technical expertise to significantly improve your online visibility, rank well in search engine results pages, and attract more potential tenants. 

In fact, a bit of focused marketing effort is generally all it takes to boost your website ranking, and possibly end up on the first page of organic search results, depending on the competitiveness of your local market

We'll guide you through some tactical tips you can use to successfully build your SEO ranking step by step.

Optimize for local search with GoogleMyBusiness Page  

Setting up a location-specific Business Profile on Google is free, and boosts your chances of appearing in local searches for property management services. Think of this “local SEO” as a digital storefront that helps potential leads easily find accurate and useful information about your property management business.

Here's how to optimize your Google My Business (GMB) page for local search:

  • Claim and verify your business listing
    Start by claiming your GMB profile: Search for your company on Google Maps. If it already exists, claim it. If not, create a new listing. 

    Google might send a postcard, phone call, or email with a code to verify. Verification is crucial, as it proves you're the rightful owner of your business listing. 

  • Complete your profile in detail
    - Company name: Use only your official business name, with no additional keywords.
    - Address and phone number: These must match how they appear on your website and across other online listings.
    - Category: Choose the most accurate primary category, like "Property Management Company." You can add additional categories if they are relevant.
    - Hours of operation: Keep these updated, including special hours or holiday closures.
    - Website and photos: Add your website link and high-quality photos of your properties, office, and team.

  • Complete your "From the Business" description
    Briefly explain what your company does, the areas you serve, and what makes you unique.

    Include keywords related to property management and your location, like "[City name] property management" or "rental properties in [neighborhood]".

  • Encourage and respond to reviews
    Positive reviews with keywords boost your ranking. Ask satisfied tenants to leave reviews. 

    It's best to address both positive and negative reviews professionally and promptly, as this demonstrates your commitment to customer service.

  • Share updates
    Promote new listings, community events, special offers, or company news in Google Posts. Include links to your website or booking forms to increase leads and website traffic.

    Remember that regularly updating your GMB profile indicates that your business is active, boosting search rankings.

2. Create a blog to write about the pain points of your audience 

A blog is a lot like having a knowledgeable property manager available 24/7 to answer questions and guide potential tenants. This kind of website content is also an ideal way to promote a brand of openness and transparency, which is critical for building "Triple Win" conditions. At Second Nature, we often refer to these conditions in the context of a business philosophy that benefits property managers, residents, and property owners alike.

From an SEO perspective, a blog helps attract more search traffic, since each blog post will focus on relevant keywords and specific phrases that potential clients might be searching for, like "tips for first-time renters in [your city]" or "how to prepare your apartment for a move-out inspection."

In this vein, you may find it helpful to conduct some keyword research to find out what kind of information is truly useful to your market, but resist “keyword stuffing” in the name of organic traffic gains and lead generation. Sincere content is good content and vice versa. 

A blog gives you a platform to regularly add fresh, relevant content (this is a ranking factor that Google has always loved), and establishes you as an authority on issues that are of concern to your target audience, such as maintenance tips, tenant laws, the local rental market, and more.

Blog posts also allow you to naturally link to other relevant pages on your website, improving navigation and helping users find what they need.

3. Optimize landing pages with above-the-fold CTAs

Any time you direct prospects to a key page on your website, the "above-the-fold" area is like the prime display area - it's what visitors see the moment they enter the room, without needing to scroll down.

A CTA (call to action) is your eye-catching sales pitch. These days, it's usually a button yelling "Schedule a viewing!" or "Get a demo!"

So why does this kind of on-page SEO matter? Search engines like Google love websites that provide a good user experience. A prominent CTA makes it super easy for visitors to take the next step and shows search engines they found what they were looking for.

Plus, when someone who’s interested in your services can easily find ways to contact you or learn more, you're more likely to turn them from a casual browser into a potential tenant. Search engines notice that, too. 

4. Fix site speed and user experience issues 

If your website was a rental property, site speed is like the time it takes a resident to find their home and get inside. A website that’s afflicted by pages with slow loading times is like a hidden property with a rusted-out lock – potential residents get frustrated and leave.

When we're talking about user experience, we're really talking about how easy it is for them to find what they need once they're inside. If your website is confusing or has broken features, it's like an apartment with leaky pipes and no furniture – residents won't want to stay.

If people land on your site and quickly leave (this is called "bouncing"), it tells the Google algorithm that your site might not be useful or relevant, harming your rankings.

The longer people stay on your site, clicking around and checking out different listings, the better signal it sends to Google that your site is providing value.

5. Use your network to build backlinks naturally to the website

Backlinks are links from other websites pointing back to your own website.

High-quality backlinks from relevant websites within your network tell search engines that you're a trusted and authoritative source of information in your industry. This kind of “link building” can boost your search engine rankings and help more potential leads easily find your property management services online. Note that poor-quality backlinks can hurt your reputation, so it’s worth keeping tabs on the sites that are linking back to yours.

There are a few different ways to use your network to build natural backlinks. 

  • If you sponsor a community event or partner with a local business, see if they'd link to your website on their event page or partner section.

  • Offer to write a helpful article for a local real estate blog or community website in exchange for a link back to your website.

  • If you're a member of an industry association or listed on reputable directories, make sure those websites link back to yours.

Backlinks from relevant websites are one of the metrics that tell search engines you're a trusted and authoritative source of information in your industry, and help boost your search engine results. 


6. Share your best content on social media

Social media is a key part of any modern digital marketing strategy. After all, any time someone likes, shares, or comments on your social posts, it helps spread the word about your company. 

Sharing interesting articles, local news, or industry news helps boost your online presence and build your reputation as an engaged and knowledgeable property management company.

Now, social media won't directly boost your search rankings overnight. In fact, it's a very long-term play. But it's a great way to build your reputation as a helpful resource and increase interest in your services, which indirectly helps your SEO efforts in the long run.

7. Incentivize customers to get reviews on your business profile 

Search engines like Google value websites with lots of positive, recent reviews. It shows your business is active, trustworthy, and provides a good experience. Essentially, they're online testimonials that tell Google your business deserves a top spot in search results.

And the more good reviews your company has, the more likely you are to show up higher in search results for things like "property management near me."

Plus, there is such a thing as actual star power: A high star rating next to your business name in search results acts like a magnet, attracting more searchers, clicks, and potential customers to your website.

To incentivize reviews, you can simply make a polite request after a successful move-in or a resolved issue. You can also offer small discounts for future services (so long as this complies with applicable business regulations).


Looking for more business insights from the Second Nature team? Get in touch, or stay tuned to our blog, podcast, and events.

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Property Management Outsourcing Services: Example Tasks & Best Providers

Virtual assistants are becoming increasingly important in the property management industry for a number of reasons. First are the associated efficiencies. Property managers often wear many hats, juggling tasks like resident communication, lease agreements, maintenance requests, and advertising. A virtual assistant can handle many of these administrative and repetitive tasks, freeing up the property manager's time to focus on more strategic initiatives. Virtual assistants can also act as a communication "hub" between residents, property management companies, and service providers. They can field calls and emails, schedule appointments, and ensure everyone is on the same page. In the same vein, virtual assistants can help with tasks related to online advertising for vacancies, managing a social media presence to attract potential residents, and even creating basic property videos or photos for listings. It’s important to note that virtual assistants are not a replacement for in-house staff. Instead, they allow staff to focus on important tasks that add value, as opposed to time-consuming manual operations. In today's post, we'll provide concrete examples of how virtual assistants can help property managers, the pros and cons of using these services, and a brief directory of property management virtual assistant service providers. Note on language: In the interest of clear communication, particularly regarding legal matters, this blog post may occasionally use the term "tenant" in reference to residents. While "resident" reflects the valued community we aim to support, service provider agreements and other legal documents today typically use the term "tenant." For the majority of this post, however, we'll utilize the term "resident" to best represent the positive and collaborative atmosphere we aim to cultivate. What is outsourced property management? Outsourced property management refers to the practice of paying for a third-party company or product to handle certain tasks or operations for your property management company. This could include tasks such as tenant screening, resident benefits, renters insurance programs, rent collection, maintenance and repair coordination, lease enforcement, financial reporting, and more. Property management is in itself an outsourced service for real estate investors/property owners. Just as property owners often choose to outsource their property management to save time, reduce stress, and ensure they stay profitable – property management companies may outsource several of their services for the same reasons. Property management outsourcing services, whether PropTech products or fully managed solutions, allow property management companies to build efficiencies and focus on quality and growth. Outsourcing certain services can give residents more of what they need and investors more value for their dollar. Example property management tasks you can outsource to virtual assistants The number of tasks property managers can outsource has increased over time, as companies have become more comfortable with geographically dispersed teams, and as virtual assistants themselves have become more sophisticated (better communication skills, task automation capabilities, and access to information). Given that the benefits of outsourcing to virtual assistants are on the rise, here is a sampling of tasks that can currently be outsourced to virtual assistants. Outreach to homeowners for management Virtual assistants can be a property management company's secret weapon for improving homeowner outreach in a few key ways. Given that property managers often manage a large number of properties and homeowners, virtual assistants can handle sending personalized emails, texts, or even making phone calls to homeowners. As indicated above, they can also help manage the property management company's social media presence, posting updates, building trust, and boosting its brand presence to property owners. Property assessments While virtual assistants can't directly conduct rental property assessments, which typically involve a qualified professional inspecting the property's condition, they can provide valuable support throughout the assessment process by gathering and organizing property information crucial for the assessment (for example, details such as square footage, number of bedrooms/bathrooms, year built, major renovations, and past maintenance upkeep records). They can also compile relevant data from property management software or online real estate industry resources. Virtual assistants can also manage the scheduling of property assessors and ensure clear communication between the property owner, property manager, and the assessor. This involves sending appointment reminders, handling any cancellations or rescheduling needs, and keeping everyone informed throughout the process. Once any given assessment is complete, a virtual assistant can help process and organize the assessor's report. This might involve formatting the report, creating digital copies, and ensuring it's easily accessible to the property manager and owner. Creating and presenting management proposals Virtual assistants can be a highly cost-effective asset to property management companies when it comes to creating and presenting management proposals. For instance, virtual assistants can save a lot of time by gathering data on comparable properties in the area, including rental rates, vacancy rates, and recent sales. They can pull this data from industry reports, rental listing websites, or public property records. They can also compile details about specific rental properties under management such as square footage, amenities, maintenance history, and any unique features. This ensures the proposal accurately reflects the property's value and the services offered. In addition, virtual assistants can alleviate the hassle of creating or maintaining templates for management proposals, ensuring consistency in branding and formatting. This saves time and ensures a professional presentation. As far as actual proposal presentation is concerned, virtual assistants can handle the electronic delivery of the proposal to the client and schedule follow-up calls or meetings to discuss the proposal details and answer any questions. If the property manager is competing against other companies, a virtual assistant can help research competitor offerings and identify areas where your proposal can stand out. Determining property rent In addition to the market research capabilities mentioned above, virtual assistants can gather data on rental trends in the target area. This includes vacancy rates, as well as recent rental listings for comparable properties (similar size, bedrooms, amenities) and their advertised rent prices. They can find this information on rental listing websites, property management software, or public rental databases. Virtual assistants can also handle initial communication with investors to understand their rental expectations and any specific goals they might have (e.g., maximizing rent vs. filling the vacancy quickly). Creating and organizing property photos and marketing material Virtual assistants can be a game-changer for property management businesses when it comes to creating and organizing property photos and marketing materials. If professional photography is required, a virtual assistant can schedule appointments with photographers, and even perform basic photo editing tasks like cropping, and adjusting brightness and contrast. This ensures a clean and polished presentation of the property. They can also create file-naming conventions for these photos, in order to make them easily searchable for future use in marketing materials or listings. As far as marketing materials are concerned, virtual assistants can create or maintain templates for various materials, ensuring consistent branding and design across all platforms. This saves time and creates a professional look while delivering cost savings. Advertising the property Virtual assistants can be highly beneficial for property management companies when it comes to advertising their properties. For instance, virtual assistants can create and manage listings on various online rental platforms, ensuring accurate and up-to-date property information reaches a wide audience of potential tenants. They can also optimize listings with relevant keywords to improve search ranking. On the social media channel, virtual assistants can help create targeted ads with eye-catching visuals and compelling descriptions highlighting the property's best features. They can also schedule ad posts and track their performance to optimize future campaigns. In general, virtual assistants can create and manage a content calendar for property promotions. This can include scheduling social media posts, email blasts to potential residents, or even blog posts showcasing the property and surrounding neighborhood. Responding to inquiries Virtual assistants can be the first point of contact for prospective tenants who inquire about a property through listings, social media, or the company website. They can answer basic questions, schedule viewings, and qualify leads to ensure they are a good fit for the property. Likewise, when it comes to responding to inquiries from potential investors, they can assess the lead quality and guide the initial conversation. Vetting resident applications Virtual assistants can be a valuable asset in the vetting process for property management companies. For starters, they can handle the initial processing of rental applications, collecting and organizing applicant information, as well as lease agreements and supporting documents. This frees up property managers to focus on reviewing qualified applications. They can also manage initial communication with applicants. This might involve sending automated emails with application instructions, answering basic questions about the property or application process, and scheduling appointments for viewings. Many property management companies use tenant screening software that virtual assistants can be trained to utilize, ordering credit reports, background checks, and eviction history reports efficiently. Approving a tenant application after review Virtual assistants can play a crucial role in streamlining the post-review approval process for property management companies. Once the property manager approves an applicant, they can handle initial communication with the new resident. This might sending a lease agreement electronically, explaining signing procedures, and collecting e-signatures. Virtual assistants can also coordinate move-in logistics, such as scheduling move-in property inspections, providing information on utility activation, and sending welcome packages with important building information and resident resources. Lease preparation Virtual assistants can help to streamline the process of lease preparation while minimizing the potential for errors. At a minimum, they can gather essential information from the approved application and property details to populate lease templates. This might include resident names, contact details, leasing terms, rent amounts, and security deposit details. Many property management companies use pre-defined lease templates with standard clauses outlining They can then handle initial communication with the approved resident about lease signing. This might involve sending the lease electronically, explaining signing procedures, and answering basic questions about lease terms and conditions. resident responsibilities, maintenance procedures, and lease termination processes. Virtual assistants can ensure these clauses are included in the lease agreement. They can also review completed lease agreements for any typos, inconsistencies, or missing information before sending them to the resident for review and signature. Lease renewals Virtual assistants can also help streamline the process of lease renewal, thereby helping to increase resident retention. For example, virtual assistants can monitor lease agreements and identify upcoming lease expirations. They can then create a timeline for initiating communication with residents about potential renewals, via personalized emails or letters to residents approaching the end of their lease term. These messages can express appreciation for their residency, highlight the benefits of renewing, and outline the renewal process. Virtual assistants can also track resident responses to renewal offers, flagging those requiring further discussion with the property manager. They can also generate reports on renewal rates, providing valuable data for analyzing resident retention strategies. Running tenant background checks While virtual assistants can't legally conduct background checks themselves, they can be a valuable asset in streamlining the process for property management companies. This might include managing the initial steps of collecting and organizing applicant information crucial for background checks. This includes details like full names, Social Security numbers (with applicant consent), and previous addresses. They can also help maintain standardized forms with clear instructions for applicants regarding background check consent. This ensures applicants understand the process and provide the necessary authorization for releasing information to background check companies. Organizing tenant records Virtual assistants can be instrumental in bringing order to record-keeping processes, from data entry and management to record-keeping and accessibility. They can handle the initial data entry of resident information from applications, including names, contact details, emergency contacts, lease details, and pet information. This ensures all crucial information is captured and readily accessible. Virtual assistants can upload and organize various tenant documents electronically. This might include lease agreements, signed addendums, rental history verifications, and maintenance request records. They can also create a filing system for easy retrieval of documents when needed. Note that virtual assistants should be trained on data security and privacy regulations to ensure the confidentiality of resident information – while virtual assistants can manage record-keeping tasks, the property manager should maintain oversight and ensure compliance with data protection laws. Invoicing and accounting Virtual assistants can handle a range of tasks related to recording rent payments, managing maintenance expenses, and categorizing various property management costs For example, virtual assistants can help set up secure online payment portals for residents to easily submit rent payments electronically. On the tracking side, virtual assistants can track incoming payments, reconcile bank statements, and ensure accurate records are maintained. Virtual assistants can then generate basic financial reports for the property manager, summarizing expenses and overall property income. This allows for better financial tracking and informed decision-making. Many property management companies utilize accounting software. Virtual assistants can be trained to use these platforms, automating tasks like data entry and simplifying record-keeping. Best property management virtual assistant services providers Identifying the "best" virtual assistant service provider will of course depend on your specific needs and budget. First, we'd recommend that you determine the specific tasks you want your virtual assistant to handle (e.g., advertising, resident communication, bookkeeping), then conduct research on different providers, and compare their services offered, pricing structures, and experience with property management. Also look to online reviews and ask potential providers questions about their screening processes, and data security measures. That said, here are three virtual assistant service providers with high ratings. Virtudesk Virtudesk specializes in virtual assistants for various industries, including property management. They offer a proven track record and a focus on quality service. Learn more MyOutDesk Known for their expertise in real estate and property management, MyOutDesk offers virtual assistants with experience in tasks relevant to the field. Learn more Wishup This company boasts a user-friendly platform, offers flexible pricing plans, and has a quick onboarding process for virtual assistants. Learn more Pros and cons of using property management virtual assistants Overall, virtual assistants can be a valuable asset for property management companies, boosting profitability, resident satisfaction, and business growth. However, careful vetting, clear communication, and training are necessary to mitigate potential downsides related to quality control, local regulations, legal issues, and retention. Pros of using virtual assistants in property management Increased profitability Virtual assistants can handle tasks like advertising and resident communication, freeing up property managers to focus on maximizing rental income and minimizing vacancies. Improved tenant satisfaction Virtual assistants can ensure timely responses to new tenant inquiries and manage resident portals, leading to a more responsive and efficient experience for residents. Streamlined bookkeeping and reporting Virtual assistants can assist with bookkeeping tasks and help generate accurate financial reports, allowing for better financial management. Support for business growth Virtual assistants can handle administrative tasks and marketing efforts, reducing the overhead costs of executing this work, and freeing up property managers to focus on growing their business and taking on new clients. Cons of using virtual assistants in property management Quality control challenges Ensuring the quality of services provided by virtual assistants can be tricky, especially for complex tasks like legal compliance or resident screening. Potential legal issues Data security and privacy become a concern when sharing property information with virtual assistants. Clear contracts and data security measures are crucial. Retention challenges Finding and retaining qualified virtual assistants can be difficult, especially for specialized tasks within property management. Maintaining resident satisfaction Reliance on virtual assistants for initial communication with residents might lead to impersonal interactions, potentially impacting satisfaction. Limited expertise Virtual assistants may not have in-depth knowledge of property management regulations or local real estate market nuances compared to experienced property managers. How PMCs are outsourcing services for better resident experiences Property management companies are always looking for new ways to generate value for themselves, their residents, and their investors. One of the quickest ways to scale and increase return on investment can be through property management service outsourcing. At Second Nature, we’ve pioneered the first-ever fully managed Resident Benefits Package. The goal is to make property management easier for PMs, residents, and investors – and drive value that benefits all three. We call it the Triple Win. Our RBP provides services that residents are proven to pay and stay for – and our team manages every part of the process so property managers can focus on what's important to them.

Calendar icon April 29, 2024

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What Are the Benefits of Hiring Property Management Virtual Assistants?

A property management virtual assistant, or property management VA, is a remote professional who provides administrative, operational, and sometimes technical support to property managers and their teams. As a property management company grows, its workload inevitably increases. In that scenario, virtual assistants can be a valuable asset thanks to their ability to handle repetitive tasks like lease renewals, resident communication, and basic bookkeeping. This frees up property managers to focus on strategic initiatives and resident relations, and allows the company to manage more properties and increase revenue without proportionally increasing staff costs. In today's post, we'll dig into the benefits of hiring virtual assistants for property management companies, from improved efficiency to reduced admin burdens and more. Improving operational efficiency and productivity Property management business owners juggle a vast array of tasks, from marketing vacancies to managing resident concerns. Virtual assistants can be powerful allies in this full-time endeavor, boosting operational efficiency and productivity in several key ways. Filed under "streamlining repetitive tasks" are basic operations such as handling routine resident communication via email, phone calls, or text. This might include sending lease renewals, answering basic questions about property policies, and scheduling appointments for maintenance or viewings. Virtual assistants can also support various marketing and prospecting/lead generation functions, including social media management (e.g., the creation of posts publicizing property listings, publishing calendar updates, etc.). Another area where virtual assistants can boost efficiency is in the automation of invoicing for rent payments, sending receipts to residents, and tracking incoming payments. This frees up property managers from manual tasks and reduces the risk of errors. As for more complex processes such as background checks and resident screening, while virtual assistants cannot themselves conduct the checks, they can gather necessary information, initiate renter background check requests with service providers, and follow up on reports. They can also assist with time-consuming tasks such as generating basic real estate business reports on areas like vacancy rates and resident demographics. This data can be valuable for property managers and property owners to identify trends and make informed decisions. Reducing costs by outsourcing back-office operations Back-office operations can quickly become a time and resource drain for property management companies. In this respect, virtual assistants can help generate cost savings by streamlining and managing these essential tasks. In handling routine back-office tasks, virtual assistants free up property managers to focus on high-value activities like strategic planning, resident relations, and property marketing. This increases overall productivity and leads to better financial returns. As indicated above, virtual assistants can also automate repetitive tasks like invoicing, rent collection, and data entry. This minimizes errors and saves time compared to manual processes, reducing the need for staff to correct mistakes. On the resident experience side, virtual assistants can help reduce resident turnover by ensuring timely communication, efficient maintenance request management, and a positive resident experience. This boosts cost-effectiveness in relation to marketing vacancies, new resident screening, and repairs needed to prepare properties for new residents. Reducing the administrative burden Property management companies juggle many tasks that can leave them swamped with administrative duties. Virtual assistants can help tackle some of these time-consuming chores, such as fielding resident inquiries, handling maintenance requests, and even scheduling property inspections, or showings for new residents. This ensures timely responses and frees up the property manager's time for more strategic tasks and business needs. They can also manage the influx of documents, organizing lease agreements, resident applications, and financial records. This keeps everything organized and readily accessible, saving the property manager from the necessity of digging through files. Fixing capacity limitations When property management companies are limited in their staffing resources, a virtual team can act as an extension of the in-house team, effectively breaking through these capacity limitations. For example, by handling routine administrative tasks like resident communication and lease renewals, virtual assistants free up property managers to focus on acquiring new business or managing a larger number of properties. A virtual property management assistant can also serve as a remote team by operating outside regular business hours, meaning tasks like fielding resident inquiries or scheduling maintenance requests can be addressed after hours, improving overall responsiveness and customer satisfaction. In essence, they act as a force multiplier across time zones, extending the reach and capacity of the existing property management team members. Outsourcing non-revenue tasks In sum, virtual assistant services can encompass a wide range of non-revenue property management tasks, workflows, and job descriptions: Administrative duties This can include data entry, scheduling appointments, managing calendars, and filing documents. Resident communication Responding to routine resident emails and calls about things like maintenance coordination, parking inquiries, or noise complaints can be time-consuming. A virtual assistant can handle these initial interactions. Lease management Virtual assistants can support PMs with lease renewals, sending out reminders, processing paperwork, and answering basic resident questions about the lease agreement. Move-in/move-out coordination Scheduling onboarding processes, move-in inspections, collecting pre-move-in information from residents, and processing move-out checklists are all tasks a virtual assistant can handle. Service provider communication Coordinating with cleaning crews, landscapers, and other vendors often involves pricing inquiries, scheduling appointments, following up on requests, and managing invoices. A virtual assistant can help streamline this communication. Report generation Virtual assistants can compile routine reports such as vacancy rates, maintenance requests, and rent collection summaries. The last word At Second Nature, we’ve pioneered the first-ever fully managed Resident Benefits Package. The goal is to make property management easier for PMs, residents, and investors – and drive value that benefits all three. We call it the Triple Win. Our RBP provides services that residents are proven to pay and stay for – and our team manages every part of the process so property managers can focus on what's important to them.

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