Calendar icon February 6, 2023

What MERV Rating Should I Use?

Is a MERV 8 filter, MERV 10 filter, or MERV 13 filter right for your home?

 

As you may know, we at Second Nature offer a selection of three differently rated air filters: Our Essential (MERV 8), Essential+ (MERV 10), and Health Shield (MERV 13). So, which one is right for you?

As you try to make this decision, you'll need to answer several important questions: What if I have allergies? How different is each MERV rating? What's the best filter if I have a pet? Will any of these filters make my HVAC system work less efficiently? Who got sent home on The Bachelorette last week?

In this week's blog, we have the answers to all of these questions and so much more. Don't be MERVous. After you finish reading, we guarantee you'll know what you need to know about MERV ratings so you can make an informed decision.

Already know what you need? Go ahead of check filters off your to-do list right now!

To kick things off, we'll give you a basic rundown of everything MERV.

  • What exactly is MERV?
  • How does the MERV rating system work?
  • What's pressure drop?
  • Essential MERV 8 Filter
  • Essential+ MERV 10 Filter
  • Health Shield MERV 13 Filter

What is MERV Rating?

MERV, otherwise known as Minimum Efficiency Reporting Value, is a system used to evaluate the efficiency of an air filter based on how effective it is at catching particles of varying sizes. Basically, the higher the MERV rating, the higher the air filtration capabilities of a particular filter.

How does the MERV rating system work?

Well, MERV ratings range from 1 to 20, with 1 being the lowest level of filtration, and 20 being the highest. Filters that are MERV 16 through 20 are usually only found in hospitals, cleanrooms, and nuclear power plants. The home air filters you're looking for have a MERV rating anywhere between MERV 5 and 13. We, however, do not endorse any filter that has a MERV rating lower than a MERV 8, and filters below MERV 5? We don't even talk about those.

Filters rated below a MERV 5 are basically the wet socks of air filters. Please don't use them and embarrass your air return like that. Your indoor air quality deserves better.

MERV ratings are determined by a filter's effectiveness at filtering particles of different sizes. Specifically, we're talking about 12 differently sized particles from 0.3 to 10 micrometers (µm) in diameter that were created in a laboratory environment. For reference, a human hair is about 50 µm, and the smallest particles that can be identified by the human eye are about 40 µm. These 12 particles are then divided up into three different size ranges (E1, E2, and E3), and four subranges that exist within each range. The first range, E1, includes particles sized 0.3 to 1.0 µm. E2 includes particles sized 1.0 to 3.0 µm, and E3 encompasses particles sized 3.0 to 10.0 µm.

The next step in the MERV ratings test? Each filter will go through six tests per particle size (72 tests total) to determine its MERV rating. In each test, the total number of particles in the test will be counted before being sprayed through the filter, and then counted again after. The end count compared to the total amount of particles is then converted into a percentage representing how many particles were successfully filtered out of the air. The worst percentage out of the six tests is selected as the official measurement used to determine a filter's MERV rating. That's where the minimum in MERV comes from. If we didn't use the worst score, it would just be called ERV, which is nowhere near as cool of a name.

Check out this chart below for more on E1, E2, and E3 particles:

 

Now, on to pressure drop!

What's pressure drop?

In simple terms, pressure drop is basically air resistance. Your air filter is a literal barrier between your HVAC system and your vents, and that slows the ability of air to get pulled through your vents to your actual system. How much your HVAC’s air flow is slowed by a filter is equivalent to its pressure drop.

Pressure drop varies based on the MERV filter. Filters that are more tightly woven make it harder for air to pass through. This creates a decrease in air flow and a higher pressure drop. As long as you have an air filter installed in your air return, there's no way to avoid pressure drop.

Even MERV 1 - 4 fiberglass filters have a pressure drop, though it is minimal. These cheap filters will have little impact on air flow at the expense of having little impact on air quality. The reason that pressure drop is so low for a fiberglass filter is because it is extremely porous and as a result, ineffective at filtering. Finer particles will have no problem at all getting through a fiberglass filter, and those that are larger will be filtered out less effectively than by a pleated filter.

Really fiberglass? C' mon, you literally have one job.

Pleated filters that are MERV 8 to 13, unlike fiberglass, can both filter out small particles effectively and diminish pressure drop (this here is as close to MERVana that you can get). Even though pleated filters do have a slightly higher initial pressure drop, it is not so significant as to cause any harm to your HVAC system, as long as you’re changing your filters regularly.

Be aware that as time goes on, more dirt, dander, mold, and dust will be trapped by your filter, reducing air flow and therefore increasing pressure drop. So, make sure you’re replacing your air filter regularly to prevent this from happening. A filter replacement every two to three months will do the trick to make sure your HVAC system sees no decrease in functionality.

Ok, now that we've got all of that covered, it's time to meet the MERV filters.

Essential MERV 8 Filter

First up, it's Essential, our MERV 8 filter.

What does an Essential filter out of the air? It takes care of all the basics: pollen, dust, dust mites, mold, and bacteria.

Who should own a Essential? Homeowners who don't live near smoke pollution and who don't share a household with any allergy-suffers or pets.

What's the filtration efficiency? To be classified as a MERV 8 filter according to NAFA (National Air Filtration Association), a filter must filter out at least 70% of E3 (3.0-10.0 µm) particles and 20% of E2 (1.0-3.0 µm) particles. Essential actually exceeds that requirement. In addition to 70% of E3 particles, it also filters out 30% of E2 particles and 1.9% of E1 (0.3-1.0 µm) particles. Since it is a MERV 8 filter, it isn't designed to catch the smallest of small particles that fall into the E1 category, like pet dander. In addition, after conducting standard dust tests, it was found that Essential had an arrestance rate of 81.5%. This means that 81.5% of dust particles fed into the MERV filter were successfully filtered out of the air.

Okay, so how about pressure drop? Our pressure drops tests were conducted at pretty standard air flow rates for the average HVAC system. At these rates, we found that Essential's initial pressure drop is around 0.024". This is very low, and barely different from the pressure drop of a MERV 1-4 fiberglass filter.

Try Essential

Essential+ MERV 10 Filter

Next, we'd like to introduce our Essential+ filter. This is our MERV 10 and mid-level MERV filter.

What does a Essential+ filter out of the air? Everything that the Essential does, so pollen, dust, dust mites, mold, and bacteria. In addition, you can say goodbye to that pet dander that's been floating around.

Who is a Essential+ perfect for? Pet owners, of course! Also, anyone who has mild allergies or is just looking for additional filtration.

How efficient is it? MERV 10 filters should remove at least 85% of E3 particles, 65% of E2 particles, and 20% of E1 particles from the air. Our Essential+ filter removes a minimum of 87.9% of E3 particles, 65.6% of E2 particles, and 24.4% of E1 particles. You know nothing much, just going above and beyond as usual. In the standard dust tests we conducted, Essential+ had a total particle arrestance of 92.5% (Sorry Lite, Micro's got you beat).

What about pressure drop? Our Essential+ filter has an initial pressure drop that's slightly higher than the Essential+, but not by anything significant as it comes in at about 0.03 WG. This is no surprise as this filter does provide an extra level of filtration.

Try Essential+

Health Shield MERV 13 Filter

Last, but most definitely not least, we have our Health Shield MERV 13 filter. This filter has our highest MERV rating.

What does a Health Shield filter out of the air? The answer to this, my friend, is a whole lot. For starters, it filters everything that a Health Shield does, which includes pollen, dust, dust mites, mold, bacteria, and pet dander. Then, it also filters out cooking oil smoke, smoke, smog, AND virus carriers. What else is left? We sure can't think of anything.

Who should own a Health Shield filter? Homeowners with more than one pet in the home and those who have severe allergies.

People that live in heavily polluted areas or experience smoke pollution in the summertime will benefit from a Health Shield, as smoke particles are very small and hazardous to your health.

How about efficiency? As specified by NAFA, to be labeled as MERV 13, a filter must successfully remove at least 90% of E3 particles, 85% of E2 particles, and 50% of E1 particles. Our Health Shield filter removes a minimum average of 97.2% of E3 particles, 85.5% of E2 particles, and 50.2% of E1 particles. As you can see, this filter is extremely effective. In standard dust tests that were conducted, our Health Shield filter had a total particle arrestance of 98.1% (Looks like we have a winner).

How's the pressure drop looking? Since it does provide the highest level of filtration, the Health Shield filter has the highest initial pressure drop at about 0.053 WG, which still should not pose any threat to your HVAC system.

Try Health Shield

Well, there you have it. Now you're a MERV ratings expert and the time has come to choose your fighter. Will it be Essential, Essential+, or Health Shield? Make your choice here.

 

Just an FYI, but filters ranging from MERV 1 through MERV 4 typically only remove less than 20% of E3 particles. One more time for the people in the back, anything under MERV 5 = very bad.

Keep learning

Six Ways to Make Your Vacancy Stand Out on Zillow

Every property manager wants to minimize days on the market, and a great listing can be a critical component of accomplishing that goal. If you've spent any time looking at real estate listings, whether rentals or not, you've no doubt seen some well-done ones and ones that have five photos, three of which appear to have been taken for the TV show Hoarders. What makes a listing strong? If you're asking this question, you're off to a good start, and you're in the right place. Be thorough but concise Your listing should strike a balance between being thorough and concise, but it’s important to never leave out critical information that could lead to a negative experience down the road. First and foremost are any upfront fees, then things like pet rules, HOA considerations, and other relevancies that you don’t want a prospective resident to learn about later after they’re further into the process. Be concise about these so your property description doesn’t become too long, but be sure to include what a renter needs to know regarding costs in the application and move-in process. Take quality photos Photos are the golden goose when it comes to property listings. Quality, considerate photography will create stronger first impressions from potential renters. Fortunately, getting quality photos isn’t super difficult, it just takes some planning and forethought. You don’t need to stage your property. In fact, many property managers outright recommend against it. Photos of vacant, clean rooms are usually the way to go. They allow prospective renters to view their stuff and their layout in the photos, which can make them feel less like they’re looking at someone else’s home. Vacant rooms also tend to look bigger, and low angles with wide-angle lenses can add to this effect while showing the whole room. Cleanliness is next to godliness. Never post pictures with boxes, garbage around, open toilet seats in the bathroom, or anything that just doesn’t look inviting. Always open blinds and include window views from rooms when possible. You don’t need to hire professionals for these processes, but it can be worth investing in a quality camera to take nice photos. Again, this will be the first impression a renter has of your property. They’re not going to look twice if it looks small and uninviting. Don’t overdo the property description Be thoughtful of what goes into a property description and how you organize it. These things can get long, and if you’re a property manager, you’re keenly aware of the general public’s lack of interest in reading. A short, one-to-two-sentence description of the property will do for an opener, and you can follow that with bulleted lists of the property’s amenities. Lists are easily consumable and where the eyes of the reader will go first if they’ve decided to skim the description instead of reading through it. In addition to the features of the home, be sure to include nearby amenities in the listing. In single-family property management, schools and school districts tend to be important. Beyond that, nearby shopping areas, outdoor spaces and parks, and distance to highway access are things that property managers have found matter to prospective residents. Don’t list the property until it is move-in ready This is an easy one to check off, but making sure a home is fully ready for a resident before it gets listed is an advantageous process for property managers. You may be tempted to list it as fast as possible, but this has risks, and the theoretical shortening of time-to-revenue may end up backfiring if a great resident moves on because the home wasn't ready when they were. Renters aren’t always proactive. They tend to be looking for properties closer to their actual desired move date than maybe they should be. Listing a property before it’s move-in ready is a great way to create a negative experience if a quality resident seeks it out and it’s not ready when they want to move in. Include a floor plan Employing a third party to create floor plan drawings isn’t a super expensive or difficult undertaking, and it’s worth your while. A floor plan helps a renter understand how the house as a whole is set up, how they might use the space, and how their stuff fits in the home. There is inexpensive software that makes this process easy, or if you’re like most property managers and crunched for time, there are third parties available. This goes back to the idea of being thorough and clear in your listing. You don’t need 100 photos of the home, but you want to tell the whole story of the house as concisely as possible. A floor plan can help you do that. Think outside the box Ask yourself how you can make your listing unique. Checking all the boxes that make a quality listing is step one, but once you’re comfortable with that, you can ask yourself how to be a little bit different and stand out in the sea of property listings. While not a property manager, Trent Miller has developed a viral video series that blends content marketing with property listing strategies. He calls it the speed tour, and it is exactly what it sounds like. @trent_miller__ It's Time For Another SPEED TOUR‼️💨 Thank you guys for all the love and support!! More videos coming soon! Looking To Buy Or Sell Real Estate?? DM ME‼️🏡 ~Price Is Estimated Down Payment~ #realestate #homesforsale #RealEstate #HomeForSale #RealtorLife #DreamHome #Property #HouseHunting #NewListing #ForSale #HomeSweetHome #InvestmentProperty #OpenHouse #LuxuryLiving #HomeBuyer #HomeDecor #HouseGoals #BuyersMarket #SellingHomes #Homeownership #RealEstateAgent #speedtour ♬ original sound - trent_miller__ Garcia Property Management adds colorful overlays to the cover photos for their listings. They don't do this for every photo, so they're still following general best practices for their photo sets for each property, but also trying to stand out within the listings thanks to some color.

Calendar icon August 23, 2024

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Three Property Management Companies that are Winning on Social Media

How would you say your social media marketing is performing? As a constantly changing medium beholden to trends that can peak and die in a heartbeat, it can be a tough area to win. Truthfully though, it's underused in the property management space. Content creation for social media doesn't have to be super intense, and it doesn't have to be super polished. It just has to have intent and understanding of who you're marketing to. If you're looking to develop a more robust social media program for your PMC, you're in the right place. Here we break down three companies with three distinct strategies, all of which are unique in the PM space. These companies are crushing it, and learning from their successes can help you develop a strategy that works for you. Home Ladder Home Ladder’s “Chaos and Disorder” video series is a hit and a great example of creativity that can sometimes be lacking in property management marketing. Co-founders Travis Bohling and Brandon Graham are among the most creative content marketers in the property management space. While they may be relatively new to the content side of things (Chaos and Disorder is less than a year old), they've hit the ground running with a unique video series that's both relevant and genuinely entertaining in addition to leaning hard into Facebook reels. Short video content has been trending up in social media marketing since the rise of TikTok, although it's not heavily used in the SFR property management space. Home Ladder has taken this on with sets of short, straight-to-the-point thought-leadership content. The Chaos and Disorder video series is really fun, though. Home Ladder is starting to spearhead a creative approach to content marketing that the industry could really use more of. The idea here is really to engage the inability of self-managers to be effective tenant screeners, and they've told this story with two destructive characters affably named Chaos and Disorder. A constant battle in professional property management is trying to keep ahead of the self-managing landlord as self-management tech expands their capacity. Home Ladder is keyed in on that messaging here as a play to position their professional services as more reliable and thorough, and they've done it in a way that's genuinely entertaining and relatable to anyone who has ever had a bad tenant, which is anyone who has ever managed a property. RL Property Management RL Property Management CEO Peter Lohmann is crushing it on Twitter. Executives being active in the content creation space can be a big win for companies, and RL Property Management’s Peter Lohmann is a prime example. While this is a popular LinkedIn approach, Lohmann is one of very few who has taken ownership of the property management discussion on Twitter. A tougher nut to crack than Facebook and LinkedIn, Lohmann has found success and amassed over 21,000 followers via a content strategy that seamlessly blends an authentic connection to the property management space with expertise Lohmann has acquired over years in the industry. The word relatability gets thrown around a lot when it comes to any kind of content-based marketing, but being relatable isn’t a goal so much as a strategy. The power of relatability is that it establishes trust, a challenging thing to create in many online spaces. If you can establish a familiarity with what affects the people you’re speaking to on a daily basis, that establishes a trust that helps build interest in what you have to say. Lohmann’s 21K follower count didn’t come purely from expository property management tips. There's a relatability to his content that helps create that trust, which adds value to his thought-leadership content. He’s naturally an authentic person and a master communicator, and while the expertise is valuable, that lies downstream of a personal connection to other industry professionals. Property management in a nutshell: Owners with 40 units: "call me if it burns down" Owners with 1 duplex: "why did you pay $45 to cut grass? My guy only charges $30 please call me asap" — Peter Lohmann (@pslohmann) March 11, 2024 When Lohmann does get into thought-leadership content, he's an open book, which also helps establish trust. Lohmann, like many leading property managers, believes that propelling the whole industry forward is more important than holding any kind of trade secrets. He does not shy away from granular details of his company, including sharing the what and why of his entire tech stack. Cheat code for starting & growing a property management business. This is a complete list of our software stack. This is how the magic happens & how we can calmly and effectively manage ~600 units. pic.twitter.com/aTHYAp9MwH — Peter Lohmann (@pslohmann) December 23, 2021 Grace Property Management Marc Cunningham is the YouTube king. Cunningham has been in property management for over 30 years, and his YouTube strategy is arguably the best in the game. The CEO of Grace Property Management is approaching 5,000 YouTube subscribers. Part of the value of Cunningham's channel is that you know exactly what you're going to get when you go there. His content is built with a very consistent format and length. He has over 100 videos, almost all of which are between five and ten minutes long, and address a very specific issue or question in single-family property management. Cunningham's approach is expert-forward, demonstrating that there is more than one way to win in social media and property management marketing. He provides a combination of content that addresses specific questions and issues in the PM space and offers windows into his own operations and the decisions he's made. His channel's most popular videos, often having thousands of views, cover management topics like how to explain a rent increase to a resident and why you should never charge a pet deposit as well as industry trends like average rent trends and predictions for the coming years. Because YouTube content is indexed by Google, Cunningham's strategy is built more around capturing search engine traffic than the above two strategies. It's self-sustaining to a degree now because of the size of Cunningham's following, but YouTube is an excellent way to capture search traffic, something Cunningham has leveraged well.

Calendar icon August 15, 2024

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