Calendar icon May 23, 2024

Best Property Management Conferences, Trade Shows, and Events in 2024

One of the best ways to grow and optimize your property management business is by attending conferences. There are plenty of property management conferences in 2024, ranging from small local vendor fairs to national events with thousands of attendees. Here is our list of the best conferences and events to attend.

 

NARPM National 

NARPM's largest conference, the NARPM National Convention and Trade Show, is hosted every year around mid-October. It’s among the SFR industry’s headline events with nearly 1,000 attendees annually, and it's an excellent conference for any size SFR operators. This is not specific to large PM companies by any means. 

It features a vendor fair, numerous workshops and panels, and a range of other events for NARPM members. It’s one of the best networking opportunities for property managers that exists, and an opportunity to become a #SecondNatureVIP. 

Register for the event via NARPM and get a sneak peek at their schedule.

 

NARPM Broker/Owner

NARPM’s second largest conference, typically held in April, is specific to CEOs and brokers/owners. Structurally, it’s similar to the national conference with a collection of speakers and sessions, circled around a large trade show featuring some industry-evolving vendors. 

The difference, as mentioned, is the exclusivity of the audience. You're networking directly and only with other major decision makers, which has its advantages and has made Broker/Owner a very popular conference for property management leaders. 

This year’s event, held on Amelia Island, Florida, from April 16-18, featured speakers and panelists discussing best practices, leadership development, and technology integration. The next edition of the Broker/Owner Conference & Expo will be held March 24-26, 2025, in Colorado Springs, Colorado. 

Register for the event on the NARPM website, and view the conference schedule.

 

IMN Single-Family Rental Property Management, Operations, and Tech Forum

Information Management Network offers three single-family events, which typically have over 2,000 attendees. It's a destination for large companies and Real Estate Investment Trusts (REITs), so you'll get more of a scaled perspective of the industry than you might at a NARPM event. 

IMN doesn’t have a keynote speaker and is built around a large set of industry panels. In addition to a trade show, it's heavy on industry expertise from large-scale operators in the tens of thousands of doors. If that perspective is interesting to you, the IMN single-family will be worth your time.

The 2024 edition of the show was held May 20-22 in Miami, Florida, with an agenda that covered topics including operational efficiencies, technological advancements, regulatory updates, and strategies for scaling portfolios.

 

NRHC Industry Leaders

National Rental Home Council (NRHC) is a relatively new organization, and its Industry Leaders Conference is going on its third year in 2024. It's an advocacy organization founded by five 30,000+ door owner/operators, so the conference focuses more on large-scale advocacy. 

It's a different type of educational opportunity than what you might find at a NARPM or IMN event. Since these companies are owner/operators, there’s more on the resident experience topic that's discussed and less on investor relationships. 

The 2024 NRHC Industry Leaders Conference took place April 7-10 in Houston, Texas, and focused on housing policy, innovation in the single-family rental (SFR) industry, leadership insights, property management techniques, and strategies for navigating the capital landscape.

 

PM Systems Conference

 

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Headed up by Paul Kankowski and Wolfgang Croskey, the PM Systems Conference is a relatively new annual conference held in Las Vegas. It's built more around working sessions than panels, making it generally more application-based than learning-based. 

You'll spend time at the PM Systems Conference digging into the actual processes and systems you use and working to optimize them, essentially working on your business while you're there. Attendees have expressed that they’ve enjoyed being able to have action items and start optimizing processes while there, instead of starting after they leave. 

If you missed this year’s event, which was held from January 23-26, you can check out the event podcasts, featuring interviews with a range of industry experts. 

Register for the 2025 conference here, scheduled for January 20-23.

Apartmentalize

Apartmentalize is an industry-renowned trade show and conference for the multifamily industry. Typically in June and in a rotating location, Apartmentalize has seen over 11,000 attendees in past years. 

With tons of exhibitors, over 100 learning sessions, and over 200 industry experts speaking, Apartmentalize is a great opportunity for multifamily property managers to drive business growth and learn new strategies. 

Held in Philadelphia from June 19-21, this year’s edition features over 100 educational sessions, extensive networking opportunities, and industry trends showcased by more than 500 exhibitors. 

For more information, visit NAA’s website.

Triple Win Leadership Xchange

Triple Win Leadership Xchange is a great way to engage and connect with property managers without having to get on a plane. It’s an online, half-day event that offers a keynote session, multiple panels, and interactive opportunities for professional property managers to take the insights gained from the panels and talk about applying them with their peers. 

Past keynote speakers have included: FBI hostage negotiator Christopher Voss, author of “Who Not How,” Benjamin Hardy, and former 1-800-GOT-JUNK? COO and author of “Vivid Vision,” Cameron Herold. 

The conference is focused on helping you develop your business, and all proceeds go to NARPM’s Past Presidents’ Charity.

This year’s event took place on April 30, 2024, and featured special guest, Hal Elrod, author of “The Miracle Morning.” 

Learn About TWLX

 

IMN 6th Annual Single Family Rental Property Management, Operations, and AI

The IMN 6th Annual Single Family Rental Property Management, Operations, and AI Forum in Austin, Texas, will focus on the latest advancements in property management, operations, and technology within the single-family rental industry. 

Attendees will be able to participate in networking sessions, attend panel discussions and workshops, and engage with industry leaders and tech exhibitors. 

The forum will be held on August 22-23, 2024, and registration details are available on the IMN website.

 

IREM Global Summit

The 2024 IREM Global Summit in Indianapolis, Indiana, focuses on the "Power of Purpose," inspiring attendees to shape their futures through leadership and innovative property management practices. 

It’ll feature educational sessions, networking opportunities, and panel discussions on industry trends. 

The summit is scheduled for October 6-9, 2024. 

For more information and to register, visit the IREM Global Summit page.

 

NARPM Annual Convention & Trade Show

The 2024 NARPM Annual Convention & Trade Show will be held at the Hilton Anatole in Dallas, Texas. This event includes a variety of educational sessions, networking opportunities, and an extensive trade show. 

The convention runs from October 21-24, 2024. 

Further details and registration information can be found on the NARPM website.

 

IMN 12th Annual Single-Family Rental Forum (West)

The IMN 12th Annual Single-Family Rental Forum (West) in Scottsdale, Arizona, focuses on investment opportunities, operational strategies, and technological advancements in the SFR market. 

The forum will be held from December 3-5, 2024. 

For more details and to register, visit the IMN website.

Keep learning

Six Ways to Make Your Vacancy Stand Out on Zillow

Every property manager wants to minimize days on the market, and a great listing can be a critical component of accomplishing that goal. If you've spent any time looking at real estate listings, whether rentals or not, you've no doubt seen some well-done ones and ones that have five photos, three of which appear to have been taken for the TV show Hoarders. What makes a listing strong? If you're asking this question, you're off to a good start, and you're in the right place. Be thorough but concise Your listing should strike a balance between being thorough and concise, but it’s important to never leave out critical information that could lead to a negative experience down the road. First and foremost are any upfront fees, then things like pet rules, HOA considerations, and other relevancies that you don’t want a prospective resident to learn about later after they’re further into the process. Be concise about these so your property description doesn’t become too long, but be sure to include what a renter needs to know regarding costs in the application and move-in process. Take quality photos Photos are the golden goose when it comes to property listings. Quality, considerate photography will create stronger first impressions from potential renters. Fortunately, getting quality photos isn’t super difficult, it just takes some planning and forethought. You don’t need to stage your property. In fact, many property managers outright recommend against it. Photos of vacant, clean rooms are usually the way to go. They allow prospective renters to view their stuff and their layout in the photos, which can make them feel less like they’re looking at someone else’s home. Vacant rooms also tend to look bigger, and low angles with wide-angle lenses can add to this effect while showing the whole room. Cleanliness is next to godliness. Never post pictures with boxes, garbage around, open toilet seats in the bathroom, or anything that just doesn’t look inviting. Always open blinds and include window views from rooms when possible. You don’t need to hire professionals for these processes, but it can be worth investing in a quality camera to take nice photos. Again, this will be the first impression a renter has of your property. They’re not going to look twice if it looks small and uninviting. Don’t overdo the property description Be thoughtful of what goes into a property description and how you organize it. These things can get long, and if you’re a property manager, you’re keenly aware of the general public’s lack of interest in reading. A short, one-to-two-sentence description of the property will do for an opener, and you can follow that with bulleted lists of the property’s amenities. Lists are easily consumable and where the eyes of the reader will go first if they’ve decided to skim the description instead of reading through it. In addition to the features of the home, be sure to include nearby amenities in the listing. In single-family property management, schools and school districts tend to be important. Beyond that, nearby shopping areas, outdoor spaces and parks, and distance to highway access are things that property managers have found matter to prospective residents. Don’t list the property until it is move-in ready This is an easy one to check off, but making sure a home is fully ready for a resident before it gets listed is an advantageous process for property managers. You may be tempted to list it as fast as possible, but this has risks, and the theoretical shortening of time-to-revenue may end up backfiring if a great resident moves on because the home wasn't ready when they were. Renters aren’t always proactive. They tend to be looking for properties closer to their actual desired move date than maybe they should be. Listing a property before it’s move-in ready is a great way to create a negative experience if a quality resident seeks it out and it’s not ready when they want to move in. Include a floor plan Employing a third party to create floor plan drawings isn’t a super expensive or difficult undertaking, and it’s worth your while. A floor plan helps a renter understand how the house as a whole is set up, how they might use the space, and how their stuff fits in the home. There is inexpensive software that makes this process easy, or if you’re like most property managers and crunched for time, there are third parties available. This goes back to the idea of being thorough and clear in your listing. You don’t need 100 photos of the home, but you want to tell the whole story of the house as concisely as possible. A floor plan can help you do that. Think outside the box Ask yourself how you can make your listing unique. Checking all the boxes that make a quality listing is step one, but once you’re comfortable with that, you can ask yourself how to be a little bit different and stand out in the sea of property listings. While not a property manager, Trent Miller has developed a viral video series that blends content marketing with property listing strategies. He calls it the speed tour, and it is exactly what it sounds like. @trent_miller__ It's Time For Another SPEED TOUR‼️💨 Thank you guys for all the love and support!! More videos coming soon! Looking To Buy Or Sell Real Estate?? DM ME‼️🏡 ~Price Is Estimated Down Payment~ #realestate #homesforsale #RealEstate #HomeForSale #RealtorLife #DreamHome #Property #HouseHunting #NewListing #ForSale #HomeSweetHome #InvestmentProperty #OpenHouse #LuxuryLiving #HomeBuyer #HomeDecor #HouseGoals #BuyersMarket #SellingHomes #Homeownership #RealEstateAgent #speedtour ♬ original sound - trent_miller__ Garcia Property Management adds colorful overlays to the cover photos for their listings. They don't do this for every photo, so they're still following general best practices for their photo sets for each property, but also trying to stand out within the listings thanks to some color.

Calendar icon August 23, 2024

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Three Property Management Companies that are Winning on Social Media

How would you say your social media marketing is performing? As a constantly changing medium beholden to trends that can peak and die in a heartbeat, it can be a tough area to win. Truthfully though, it's underused in the property management space. Content creation for social media doesn't have to be super intense, and it doesn't have to be super polished. It just has to have intent and understanding of who you're marketing to. If you're looking to develop a more robust social media program for your PMC, you're in the right place. Here we break down three companies with three distinct strategies, all of which are unique in the PM space. These companies are crushing it, and learning from their successes can help you develop a strategy that works for you. Home Ladder Home Ladder’s “Chaos and Disorder” video series is a hit and a great example of creativity that can sometimes be lacking in property management marketing. Co-founders Travis Bohling and Brandon Graham are among the most creative content marketers in the property management space. While they may be relatively new to the content side of things (Chaos and Disorder is less than a year old), they've hit the ground running with a unique video series that's both relevant and genuinely entertaining in addition to leaning hard into Facebook reels. Short video content has been trending up in social media marketing since the rise of TikTok, although it's not heavily used in the SFR property management space. Home Ladder has taken this on with sets of short, straight-to-the-point thought-leadership content. The Chaos and Disorder video series is really fun, though. Home Ladder is starting to spearhead a creative approach to content marketing that the industry could really use more of. The idea here is really to engage the inability of self-managers to be effective tenant screeners, and they've told this story with two destructive characters affably named Chaos and Disorder. A constant battle in professional property management is trying to keep ahead of the self-managing landlord as self-management tech expands their capacity. Home Ladder is keyed in on that messaging here as a play to position their professional services as more reliable and thorough, and they've done it in a way that's genuinely entertaining and relatable to anyone who has ever had a bad tenant, which is anyone who has ever managed a property. RL Property Management RL Property Management CEO Peter Lohmann is crushing it on Twitter. Executives being active in the content creation space can be a big win for companies, and RL Property Management’s Peter Lohmann is a prime example. While this is a popular LinkedIn approach, Lohmann is one of very few who has taken ownership of the property management discussion on Twitter. A tougher nut to crack than Facebook and LinkedIn, Lohmann has found success and amassed over 21,000 followers via a content strategy that seamlessly blends an authentic connection to the property management space with expertise Lohmann has acquired over years in the industry. The word relatability gets thrown around a lot when it comes to any kind of content-based marketing, but being relatable isn’t a goal so much as a strategy. The power of relatability is that it establishes trust, a challenging thing to create in many online spaces. If you can establish a familiarity with what affects the people you’re speaking to on a daily basis, that establishes a trust that helps build interest in what you have to say. Lohmann’s 21K follower count didn’t come purely from expository property management tips. There's a relatability to his content that helps create that trust, which adds value to his thought-leadership content. He’s naturally an authentic person and a master communicator, and while the expertise is valuable, that lies downstream of a personal connection to other industry professionals. Property management in a nutshell: Owners with 40 units: "call me if it burns down" Owners with 1 duplex: "why did you pay $45 to cut grass? My guy only charges $30 please call me asap" — Peter Lohmann (@pslohmann) March 11, 2024 When Lohmann does get into thought-leadership content, he's an open book, which also helps establish trust. Lohmann, like many leading property managers, believes that propelling the whole industry forward is more important than holding any kind of trade secrets. He does not shy away from granular details of his company, including sharing the what and why of his entire tech stack. Cheat code for starting & growing a property management business. This is a complete list of our software stack. This is how the magic happens & how we can calmly and effectively manage ~600 units. pic.twitter.com/aTHYAp9MwH — Peter Lohmann (@pslohmann) December 23, 2021 Grace Property Management Marc Cunningham is the YouTube king. Cunningham has been in property management for over 30 years, and his YouTube strategy is arguably the best in the game. The CEO of Grace Property Management is approaching 5,000 YouTube subscribers. Part of the value of Cunningham's channel is that you know exactly what you're going to get when you go there. His content is built with a very consistent format and length. He has over 100 videos, almost all of which are between five and ten minutes long, and address a very specific issue or question in single-family property management. Cunningham's approach is expert-forward, demonstrating that there is more than one way to win in social media and property management marketing. He provides a combination of content that addresses specific questions and issues in the PM space and offers windows into his own operations and the decisions he's made. His channel's most popular videos, often having thousands of views, cover management topics like how to explain a rent increase to a resident and why you should never charge a pet deposit as well as industry trends like average rent trends and predictions for the coming years. Because YouTube content is indexed by Google, Cunningham's strategy is built more around capturing search engine traffic than the above two strategies. It's self-sustaining to a degree now because of the size of Cunningham's following, but YouTube is an excellent way to capture search traffic, something Cunningham has leveraged well.

Calendar icon August 15, 2024

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