Calendar icon February 6, 2023

What Is Home Wellness?

 

A lot of you likely think your home is a pretty healthy place. I wouldn’t blame you—I do too. It’s clean, right? Well, maybe not.

First, we have to define what a healthy home is. Your body, just like you home, needs to be taken care of. Just like a healthy body takes some personal wellness, a healthy home requires its own wellness too—home wellness. At Second Nature, we define home wellness as the active pursuit of creating and maintaining a healthy, balanced home.

We did a research study here and found that, not too much to our surprise, 99% of Americans think that a healthy home is important. Not too much to our surprise, about every 3 in 5 of Americans also think that their home isn’t as healthy as they’d like. I can understand that. We always hear or read about something more we can be doing.

We also learned that there’s a strong consensus that good indoor air quality and clean water are some of the most important factors that contribute to home wellness. Given that, let’s start with air quality. Even though 61% of Americans think that outdoor pollution is worse than the air inside your home, the air inside your home could be up to 5x more polluted than the air outside. Yes, really, indoor air can be as much as five times more polluted than what’s outside. If that surprised you, I think we can all agree that maybe the “healthy home” we pride ourselves on isn’t quite as healthy as we think.

Ready some more shocking data? Good.

Wearing shoes inside at home. A lot of us do it (50% of Americans in fact). We think “it isn’t a big deal.” Maybe you take your shoes off inside and so does everyone else who comes to your house. Or maybe you take them off but feel rude asking guests to do the same. Wherever you fall on the barefoot-indoors spectrum, we usually think taking shoes off inside is just so your floors remain cleaner a little longer. Yes, that’s true. That was what 77% of you think. 47% think it’s more comfortable.

Since your feet collectively house about 25% of the bones in your body, along with 33 joints and hundreds of muscles, tendons, and ligaments, it’s important to take care of them! Walking barefoot can actually be healthy, but for most of us, we grew up wearing shoes and now rely on them. So give it a shot, just don’t overdo it.

At the same time, 36% of Americans remove their shoes indoors because they know about the air toxins they bring inside with their shoes. Things like pesticides, e. Coli, C. diff, and even feces latch onto your shoes and gladly come inside your home. That’s just gross. Do your home a favor and take off your shoes. And those guests you don’t want to be rude to? Just politely ask them to take their shoes off. It’s your house!

Before we move on to water quality, we do have to talk about air filters a little bit. Not because we sell them, although we do and you should definitely have Second Nature air filters in your home. We’re going to talk about them because regularly replacing your air filters is part of home wellness. Since 33% of Americans forget this out-of-out-of-mind home maintenance task, it’s not surprising that 63% want an easier way to remember changing out their air filters them on time. (But not you. You use Second Nature for that)

When it comes to keeping yourself healthy, changing your air filters on time can help reduce negative health impacts from air toxins and can even help with allergies (and can make a big difference for those who suffer from asthma, COPD, or other respiratory conditions). Want to take care of your lungs? Take care of your home!

When it comes to keeping your home healthy, regularly replacing your air filters helps prevent damage to your HVAC that could otherwise happen. It also reduces your energy bill and, consequently, your carbon footprint. In fact, you can reduce the energy consumption of your HVAC system by as much as 15% by replacing your air filters.

One last thing, Americans spend an average of $159 per month on self-care activities. For those between 24 and 39 years old, that monthly average goes up to $265. That’s taking care of yourself, and that’s very important. Do you know where I’m going with this? Guess how much it costs on average to have clean air filters in your home. $10 per month. Hmmm, that seems pretty reasonable for healthy air, doesn’t it?

Now, on to clean water. 64% of Americans are concerned about the quality of their drinking water. So much so that 51% regularly drink bottled water at home. Bottled water isn’t too expensive, but do you know how much plastic that is? Too much! In 2017, Americans drank 13.7 billion gallons of bottled water.

Don’t get me wrong, I get it. Bottled water is easy and convenient, it’s cheap, and it’s not straight tap water. However, the cost also adds up and so does the environmental impact, and filtered tap water can be of the same or better quality without all the empty bottles.

72% of Americans say filtered tap water tastes as good as bottled water, but 51% still say they drink bottled water at home. Here’s a tip: Whether you get water from the fridge or the tap, filter it yourself.

There are a lot of different options to filter your water, from pitchers with filters to refrigerator water filters to filters that go right on the tap, and none are bad choices. Just make sure the filter will get the job done. The National Sanitation Foundation classifies water filters under certain standards.

  • NSF 42 - "Filters are certified to reduce aesthetic impurities such as chlorine and taste/odor. These can be point-of-use (under the sink, water pitcher, etc.) or point-of-entry (whole house) treatment systems.”
  • NSF 53 - "Filters are certified to reduce a contaminant with a health effect. Health effects are set in this standard as regulated by the U.S. Environmental Protection Agency (EPA) and Health Canada. Both standards 42 and 53 cover adsorption/filtration which is a process that occurs when liquid, gas or dissolved/suspended matter adheres to the surface of, or in the pores of, an adsorbent media. Carbon filters are an example of this type of product.”

A filter that meets both those standards is going to be the ideal filter for your water. Clean drinking water is one of the most important elements of a healthy home, so a good water filter is not something to skip on.

Home wellness is all about creating a healthy, balanced home. This includes keeping the air you breathe and the water you drink clean and free of threats to your health. At Second Nature, we strive to help you achieve home wellness with our air filter subscription service. We make keeping your air clean easy by shipping you high-quality and reliable air filters on your schedule so that you do not forget to change them and they keep filtering pollutants out of your air.

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10 Best Property Management Websites for Property Managers

One important approach that property managers can take to keep up to date with current industry trends and approaches is to maintain a watchlist of different property management websites. That's because these sites often reflect best design practices and website templates as well as content sharing ideas. Today we'll cover some of the top property management websites, all considered favorites and regularly featured on “Top 10” lists in the industry, with a focus on what makes each one distinctive, whether from a design optic or a content perspective. 1. Second Nature It may seem odd for us to mention ourselves first on this list, but we are genuinely proud of our brand and messaging! After all, we’re in this business for a reason – and that’s why the content of the Second Nature website is so squarely people-focused, with an emphasis on solutions that improve the lives of residents, investors, and property managers alike. There’s a robust business principle underpinning this “Triple Win” philosophy: residents want their needs proactively anticipated, and they're willing to pay (and stay) for that service. This is particularly true for a younger generation that is attuned to the convenience offered by services such as Uber and Amazon. That’s why the language used on the website reflects a humanistic approach that goes beyond transactional basics, preferring “residents” rather than “renters,” for example, or “home” rather than “rental property.” It’s also why Second Nature’s “Resident Benefits Package” is front and center, and designed to give residents, investors, and property management businesses a win. Accordingly, like all successful marketing, Second Nature’s value proposition is not only tangible – it’s personal. Visit www.secondnature.com to learn more. 2. Nest DC The Nest DC website also focuses on the families behind the doors and the people behind the investment portfolios. Although residential real estate management is associated with a certain gravitas, the language as well as the overall branding of the Nest DC website plays off of a certain “avian” riff and is designed for easy readability. Where most sites incorporate an “About Us” page, for instance, Nest DC features an “About the Birds” content piece. It’s all done with serious intent, however, and the website design is sleek, clear, and user-friendly. Visit www.nest-dc.com. 3. Bay Management Group As soon as you hit the homepage of the Bay Management Group website, it’s clear that its primary target audience consists of real estate investors and property owners. That said, the site does host an impressive library of instructional and advisory videos for tenants, property managers, and landlords, as well as investors. With the tagline “property management that’s a cut above the rest,” home page testimonials, and a blue-toned web design of the sort favored by financial institutions to connote trustworthiness, the focus is on differentiation through delivery of high-quality property management services to deliver reliable rental income. Beyond its primary “free property management analysis” feature, other web functionalities include a blog, owner portal, tenant portal, and various program application options. Visit www.baymgmtgroup.com 4. Rentberry Rentberry is a global rental platform describing itself as a “transparent and secure home rental platform that connects tenants and landlords.” With the tagline “Renting done right – finally,” its principal focus is on prospective tenants and landlords. Top-level navigation includes online rent payments/rent collection. It also includes tenant screening functionality as well as options to search listings for vacancies or create a property listing. Among the usual resources (blog, help center, FAQ, contact information), Rentberry also features pricing guides for both tenants and landlords to help streamline the onboarding process. Visit www.rentberry.com 5. Grace Property Management & Real Estate Based in Denver (Colorado), Grace Property Management & Real Estate focuses on both residential and commercial properties in Denver. Although the company was founded in 1978, its online presence boasts astute use of online marketing tools and property management solutions, to say nothing of search engine optimization, with numerous calculators and other resources available from the top-level menu. Like many companies with a strictly regional presence, Grace Property follows the tendency of including full social media and phone contact information in the header. Visit www.rentgrace.com. 6. MESA Properties MESA Properties gives its geographical focus the hero image treatment, with the tagline “Servicing the Inland Empire, Eastern San Gabriel Valley and High Desert.” Below the header, it also bills itself as “an owner-centered property management company.” Accordingly, much of the functionality on offer from the top-level navigation is focused on professional property manager services and resources for owners, but it does include resources for tenants, including maintenance request options, and portal login. Visit https://www.mesaproperties.net/ 7. Golden State Property Management The Golden State Property Management website presents with the tagline “Total property management of the most comfortable homes in the South Bay,” as well as two prominent feature buttons aimed at residents (“Pay Rent”) and potential residents (“Search Vacancies”). With straightforward top-level menu options, mobile-friendly design, and high-contrast navigation elements, this site is exemplary in its simplicity. Visit www.goldenstatepropertymanagement.com 8. Sleep Sound Property Management Sleep Sound Property Management takes aim at the stress of managing the rental process, and as such takes on an advisory persona in its content. With the word “guarantee” appearing over 10 times on the homepage alone, the message is clear: this is a company devoted to providing great property management services in support of maximizing investment returns. Its “Why Choose Us” page also highlights its investments in cloud-based property management software, also designed to ease the stress of managing property investments. Visit www.propertymanagementportlandor.com 9. Good Life Property Management The website of this San Diego-based property management company is one of the only companies in the industry to highlight customizable user elements (color and font size) in the header of every page of its website. From the marketing perspective, this sends an important signal that the company is serious about finding ways to partner effectively with its community of investors and tenants. Visit www.goodlifemgmt.com 10. Luxury Property Care Luxury Property Care bills itself as “Florida’s only full-service property management and investment concierge for residential and commercial properties.” Its focus on offering high-end services is reflected in its mission statement: “Treat yourself to the luxury you deserve and let us handle every aspect of investing in off-market real estate and building a first-class rental empire with ease.” It’s also reflected in the website design scheme, with black and gold color elements being a popular way for brands to convey notions of elegance and prestige. Visit www.luxurypropertycare.com Follow the Second Nature Website to Keep Tabs on the Property Management Industry At SecondNature.com, you’ll find an abundance of resources designed to keep you up to date on events, analysis, and expert perspectives in the field – all geared toward helping property managers create a “Triple Win” that benefits residents, investors, and property managers alike: Triple Win Property Management Blog Triple Win Property Management Podcast Triple Win Property Management Events Learn more about Second Nature’s Resident Benefits Package, which is designed to generate revenue and establish Triple Win conditions for your residents, investors, and business.

Calendar icon February 26, 2024

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10 Best Property Management Blogs to Read and Learn From

As a property manager, one of the best ways to stay attuned to the latest trends, technologies, and strategies in the field is to read industry blogs across a range of property management websites. That's because the content of these blogs often consists of shared best practices and practical tips from peers and other experts. They also help you keep abreast of any regulatory changes and compliance requirements that may inform your business decisions and strategies. Today we'll cover some of the top property management blogs, with a focus on what each site brings to the table. 1. Second Nature The SecondNature blog provides insights on a wide range of topics related to property management, including market trends, technology, resident retention, and more. Its focus is primarily on a “Triple Win” philosophy, which expresses the idea that residents, property managers, and investors can go beyond transactional basics to create new, mutually winning experiences. In that vein, sample blog post titles include “How to Start a Resident-focused Property Management Company in 13 Steps,” “9 Ways to Improve Your Resident Experience,” and “How to Craft a Lease Renewal Letter that Wows Your Residents.” With top categories ranging from “Operational Efficiency” to “Resident Experience” and “Homeowner Insights,” the SecondNature blog is a valuable, highly readable resource for property owners and managers alike. Visit the SecondNature blog 2. Bay Management Group Blog The Bay Management Group manages over 6,000 units throughout Pennsylvania, Maryland, Northern Virginia and Washington, D.C. Its blog reflects this partially regional focus, with categories including “Owning a rental property in Maryland,” “Owning a rental property in Pennsylvania,” and the like. However, much of the content is broadly relevant to the property management business, with articles including “7 Ways to Ensure Your Potential Tenant’s References are Real,” “Tips for Successful Real Estate Partnerships” and “What is the Renter’s Bill of Rights and How Does It Protect Tenants?” This is a great blog that hosts archives going back to July 2012, making it one of the more venerable sites in this list. Visit the Bay Management Group Blog 3. Nest DC Blog Nest is a Washington management firm that focuses on homes and residents in and around Maryland, with expertise in single family homes, condos, multifamily housing, and mixed-use property in high-density, urban environments. Its clean, stripped-down design dispenses with the standard trappings of blogs such as tags and categories, and features both job listings and articles, with sample titles including “Important Factors for Real Estate Investing,” “Best Practices for Tenant Screening,” and “A Guide to the Eviction Process in Washington DC.” Visit the Nest DC Blog 4. Buildium Blog The property management software company Buildium publishes blog posts and other resources on a wide range of property management topics, from accounting & taxes to legal considerations, to marketing tips and the latest news from Buildium. Clearly, the content is aimed at a broad segment of the property management community, including rental property owners, property maintenance professionals, and real estate investors. Sample blog post titles include “The ins and outs of HOA reserve fund accounting,” “The best rent payment app in 2024: Comparing 8 online rent payment systems,” and “The 5 best multifamily property management software solutions in 2024.” Visit the Buildium Blog 5. Appfolio Blog Another software company, Santa Barbara (California)-based AppFolio focuses on SaaS for the real estate market. You do not need to be a user of the Appfolio software to find its blog relevant – in fact, much of the content focuses on issues of broad interest to property management and property investment groups, with sample blog article titles including “Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business,” “4 Ways to Strengthen Vendor Relationships,” and “Your Ultimate Guide to Leasing Season: How to Maximize Occupancy and Efficiency.” Visit the Appfolio Blog 6. BiggerPockets BiggerPockets is positioned as a complete resource for anyone looking to succeed in real estate investing. Thus, its blog is squarely focused on matters relating to property investment and rental income, with titles that reflect that focus (e.g., “12 Ways To Make Passive Income From Real Estate Investing,” “High Credit Borrowers Get Punished and New Landlord Laws Put Tenants First,” and “2024 Rental Market Outlook: Is a Shift Coming Next Year?”) However, it also provides a number of articles with potentially broader interest to property management services (e.g., “Put THIS in Your Lease Agreement (So Tenants Don’t Break It!)” “9 Ways Your Property Management Tool Can Improve Your Business,” and “The Rise and Fall of the American Shopping Mall”). Visit the BiggerPockets blog 7. Rentometer Blog Rentometer provides a number of offerings around its collection and analysis of approximately 10 million rental records annually. The Rentometer blog is an extension of this capability, and aims to provide marketing insights to help manage real estate businesses. Its blog publications date back to 2018, and provide perspectives on remote property management, tools for growing real estate businesses, and more. Sample titles include “6 Tips for Communicating Rent Increases,” and “How to Use Rent Comps When Setting Your Rent Price.” Visit the Rentometer Blog 8. Propertyware Blog Like Buildium, Propertyware is an acquisition of the RealPage corporation but it continues to maintain a blog featuring news, trends and tips on single-family rental properties. Sample titles include “10 Tips For Maintaining Electrical Safety At Your Rental Homes,” “What’s Hot: Tankless Water Heaters for Rental Housing,” and “How Rental Property Software Helps in Processing Security Deposits.” The blog has also compiled different article series under various themes and topics, making it easier to navigate the wealth of information on offer. Visit the Propertyware blog 9. Rent Manager Blog The Rent Manager blog is largely focused on news about this property management software developed by London Computer Systems (LCS), and features tips and best practices for users, as well as news on feature enhancements. However, the blog also includes a dedicated category for property management trends, with articles such as “The Benefits of AI for Residential Property Management,” “Why Lowering Renewal Rents is a Smart Move for Multifamily in 2024,” and “Resident Screening: The Lost Art of the Reference Check.” Visit the Rent Manager blog 10. All Property Management Blog The All Property Management Blog reflects its identity as a marketplace of property management services, with articles aimed at real estate investors as well as property managers. Blog categories include property management tips and advice, product reviews, and content related to property taxes and finances. Sample titles include “How to Rent Out an Apartment: The Go-To Guide for New Landlords,” “Top 10 Rental Listing Syndication Websites and Time-Saving Tips,” and “5 Successful Rental Property Management Strategies.” Visit the All Property Management Blog Follow the Second Nature Blog, Podcast, and Events to Keep Tabs on the Property Management Industry At SecondNature.com, you’ll find an abundance of resources designed to keep you up to date on events, analysis, and expert perspectives in the field – all geared toward helping property managers create a “Triple Win” that benefits residents, investors, and property managers alike: Triple Win Property Management Blog Triple Win Property Management Podcast Triple Win Property Management Events Learn more about SecondNature’s Resident Benefits Package, which is designed to generate revenue and establish Triple Win conditions for your residents, investors, and business.

Calendar icon February 21, 2024

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