The Power of Different with Christopher Lochhead

If you're on the fence about signing up for TWLX, you need to listen to this The Triple Win BONUS episode.

In 2020, our keynote speaker was "The Godfather of Category Design" Christopher Lochhead. He's got the #1 marketing podcast on iTunes, and he's the bestselling author of Play Bigger and Niche Down. Christopher took time to talk with Jon Berghoff founder of the XCHANGE Approach to discuss how to stand out and be different using legendary marketing.

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