The onboarding experience for new residents is a unique opportunity for property managers to build trust and connection. But there remains a fundamental disconnect between what residents expect and what they feel like they're getting.
When 70% of property managers claim to deliver resident handbooks, but on 53% of residents say they received one, that's what we call an experience gap.
In The State of Resident Onboarding, we surveyed 100 property managers and over 550 residents nationwide to see where this disconnect stems from.
