Second Nature has helped us grow our business faster and better. The Resident Benefits Package has helped our bottom line tremendously. We have a 43% margin when we implement RBP. So that directly gives us capability to actually hire more people because we brought on Second Nature.
I'm Tiffany Rosenbaum. I'm CEO and founder of Rosenbaum Realty Group, and our corporate office is out of Phoenix, Arizona. The big vision for Rosenbaum Realty Group is to help 5,000 families create lasting legacies and generational wealth through real estate and expert asset management. In the last couple years, we've seen a shift in what the resident is.
Years ago, in property management, it was more about what the property management company wanted and the owners wanted. Now residents want to know they're coming into a home that has an experience. What offerings are we giving? What experience are we giving?
And that's how you gain a resident these days. Second Nature has done a phenomenal job transforming our business and multiple businesses around because they think very offensively, meaning, "How can we take care of a problem before it becomes a problem?" And so it made us think the same way. How do we get to the residents?
How do we make sure they're happy before they have a problem? And so providing AC filters, providing pest control, providing internet, providing all these other things makes experience for the resident great.
Adopting Second Nature's Resident Benefits Package, it's helped us in many ways. Revenue, because we share revenue with Second Nature. It helps our residents get the benefit of the experience. It's all managed for them, so it helps them. And then it also helps our owners because it helps put less maintenance on their pocketbook. We brought on Second Nature because it will directly affect the NOI of our owners. When we directly affect that, we directly affect our team because we have happy clients, happy team, happy residents.
