Challenge
When Travis Bohling and Brandon Graham founded their property management group, Home Ladder, they aimed to grow quickly without sacrificing quality. One of their biggest concerns starting out? The ability to close deals with potential owners.
From the beginning, they knew what concerns to expct from owners in their rental market in Arizona:
You get the same questions over and over again…about air filters and renters insurance. We wanted a good answer to provide to those potential owners out there that we had a solution in place.
But Travis and Brandon also knew that balancing owners’ demands with rapid portfolio growth could be at odds. While many concerns overlapped, each owner brought unique requirements—like pet policies or insurance coverage—that “really tied our hands with how quickly we could rent these properties.”
Solution
Travis and Brandon decided to implement Second Nature’s resident benefit package to provide actual value for both owners and residents, setting Home Ladder apart from competitors in Arizona that charge useless administration fees.
Explaining the value that RBP provides owners, such as air filter replacements extending the lives of HVAC units, has made it easier to close deals. Other benefits, especially the insurance policy, offer a comprehensive plan that provides the much-needed peace of mind owners look for. According to Brandon,
It's been an easy sell.
Their favorite part of the RBP? The quality of residents it attracts. Citing the credit reporting service specifically, Travis says this benefit draws in renters who are looking to build their credit score and buy a home in the future, which has translated to longer leases. He points out that longer leases don’t just mean happy residents, but happy owners too, with higher profits.
For Home Ladder, Second Nature’s RBP has allowed more than just quick growth for their property management group; they've used it to build a strong portfolio, too. As Travis puts it,
We’ve been able to attract high-quality residents, high-quality owners, and really build our portfolio with the type of properties, renters, and owners we want.
