Challenge
In a competitive San Antonio market, RPM Alamo faced a familiar problem: how do you stand out when every property manager claims great service?
For Charlie Miramontes, Marketing Coordinator at RPM Alamo, the challenge was twofold. Residents wanted more from the rent they were paying, often asking, “What do we get for paying on time?” Meanwhile, owners needed a clear reason to choose RPM Alamo over another firm down the street.
“My job is to put our properties’ best foot forward,” Charlie explained. “We needed more reasons for residents to rent with us and owners to choose us.”
Solution
“We were always asking, ‘How can we add more value?’” Charlie said. “The RBP was the answer.”
RPM Alamo leaned fully into the RBP, marketing it across every property listing and weaving it into conversations with residents and owners alike.
Residents responded to the full suite of benefits, from credit reporting and rewards for on-time rent payments to utility concierge and insurance coverage. Credit building alone helped some residents increase their scores by 30-70 points, unlocking better loan rates for new cars, and even homeownership opportunities.
For owners, the RBP became a powerful selling point.
“The RBP shows we’re proactive, we care about residents, and we take care of their property.”
Conclusion
Today, the RBP isn’t just a benefits package at RPM Alamo, it’s a growth engine. By offering a differentiated, tangible service, they fill vacancies faster, keep residents staying longer, and acquire more owners for their business. We call that a Triple Win.
His advice to other property managers?
“Whoever isn’t using the RBP is definitely missing out. It’s only beneficial, and it’s going to help you grow your company.”
