Photo of Kandise Varvil

Kandise Varvil

Co-Founder - PM PathBuilders & Triple Win Mentor - Second Nature

Kandise Varvil has deep experience across single-family and multifamily property management as both a PM and a BDR. In 2023 she co-founded PM Pathbuilders, a property management consultancy focused on helping businesses scale efficiently. Kandise lives in Arizona and is a Triple Win Mentor.

Planning for Vacancies Starts at Lease Signing

Most property managers start planning for renewals and vacancies around the 60 or 90 day mark, as the existing lease starts coming to a close and it’s getting toward decision time. But great property managers start planning as soon as the resident signs a lease. As a strategic property manager, you need to start resident relationships off on the right foot, and then keep that momentum throughout the entire lease. From day one, you’re either setting yourself up for a renewal… or you’re setting yourself up for a vacancy. Every touchpoint, every bit of communication, and every process you run builds toward one of those outcomes. Lease signing sets the tone Lease signing is more than paperwork—it’s your first big impression. The way you run the process, the way you communicate, and even the way you choose residents shapes their opinion of you. And whether they’re likely to stick with you for the long haul… From the very first interaction, you should be conducting and presenting yourself in a way that shows you care about renewal. Residents can tell when we’re just trying to fill a vacancy or when we’re actually invested in building a lasting relationship. A huge part of this is just making sure you’re signing the right residents. I’m a big advocate for the first-come, first-served system (assuming your marketing and screening process is solid). The right-fit resident is often also the one who’s easy to work with and more likely to renew. No matter your selection method, the goal is to show professionalism and care from the very beginning. The “Raving Fans” phase I like to call the first 90–120 days after move-in the Raving Fans phase—because your job is to turn new residents into people who love working with you. Practicing unreasonable hospitality You should be setting check-ins, calls, letters, gifts… anything you can do to delight your residents. While that might sound like a huge undertaking, it actually doesn’t require a ton of money, and sometimes you can even bill some of the expenses back to the owner. As a property owner myself, I approve an annual gift budget because I know that it’s a strong investment in the future. And here’s the thing: a lot of this can be automated. I’ve used third-party services that handwrite and mail cards for us, based on messages we send them. Residents get a personal touch, but your team doesn’t get buried in busywork. We call this approach “unreasonable hospitality.” The goal is to help build a positive association with your company. You don’t want residents to see an email, text, or piece of mail from you and assume that something’s wrong. Instead, you want them to be excited to hear from you. Remember, these don’t have to be incredibly personalized gifts. That’s great if you can do it, but it’s often not realistic with how busy your team is. Don’t put off sending gifts because you want to personalize them. Perfect is the enemy of good. Find a gift level that makes sense for your margins and your market, and stick with it. Educating and setting expectations The Raving Fans phase isn’t just about “feel-good” touches. For example, you should provide clear instructions on understanding the maintenance portal, submitting a maintenance request, and what your company considers an emergency. The goal is to educate them, get on the same page, and create consistent expectations. You’re identifying potential points of contention and resolving them before they even happen. All of that drives a better resident experience and increases the likelihood of a renewal when the time comes. I think that too many property managers assume a level of knowledge that residents don’t necessarily have. We’re so involved in our businesses every day that we forget our residents might not have the same knowledge that we do. For example, what is or isn’t an emergency? When should something be reported in order to prevent future damage? What’s the property manager’s responsibility and what should be reported to an HOA? Helping residents understand these things early makes them more confident, more comfortable with our management style, and more likely to have a positive experience. Before wrapping up the Raving Fans phase, let them know exactly when they will hear from you next. Share a simple outline of your upcoming communications, including when you typically start renewal conversations, so they know what to expect and keep that positive association when your name appears in their inbox. The day-to-day management phase Once the Raving Fans phase ends, we enter what I call the day-to-day management phase. This is where things are typically pretty quiet, unless one of the following pops up: Lease violations HOA violations Delinquencies Maintenance requests None of these are “fun” for residents. The key is to handle them with empathy and clarity—and to frame things in a way that feels protective, not punitive. If you have a six-month inspection in your process, it will also fall in this phase. While it is not as negative as a delinquency or major repair, it is still a disruption. For us, inspections are routine, but for residents they can feel intrusive. Keep it positive by being transparent. Explain that the purpose is to check for anything that could affect their health, safety, or comfort, not to look for violations. Give clear notice, outline how long it will take, and explain if photos will be taken and why. When handled well, inspections can build trust instead of damaging it. The rest of the day-to-day management phase is just staying the course and maintaining a high quality of work. That means maintaining clear communications, working with the right vendors, and delivering fast resolutions to any resident concerns. Start renewal conversations early As the day-to-day management phase goes on, you’ll want to communicate as early as possible about a renewal. You’re not making a commitment to renew, but you’re asking what their plans are and whether they’re interested in renewing. I think it’s completely reasonable to do this 150 to 120 days before lease end. While that might seem a little bit extreme, getting buy-in early and being as prepared as possible is hugely beneficial. This isn’t just about the resident, either. You should be having similar conversations with the property owners. It’s so, so valuable to gauge interest in a renewal from both sides. You might get insight on whether an owner wants to renew, or if they’re potentially considering selling the property. On the other side, you might find out that a resident is planning on relocating or buying a property. Of course, if you have a sales arm of your business, that can tee up an easy sale. There have also been times when an owner planned to sell but a resident wanted to renew, and the guarantee of that renewal meant that the owner was willing to hold off for another year. Not only did it secure management fees and reduce my customer churn, it also set the owner up for better returns the next year when the market was in a better spot. The earlier you do this, the more you can establish peace of mind for both your clients and your residents. As property managers, we’re the only people in the equation who really have the power to do that, so we should wield that power responsibly. Final thoughts Renewals aren’t decided in the last 60 days of a lease. They’re decided over the course of an entire tenancy—through every single interaction, big or small. If residents see you as a helpful partner who makes their life easier, they’ll want to stay. If they see you as just a rent collector or rule enforcer, they won’t. Set the tone at lease signing, nurture the relationship, and educate your residents along the way. That’s how you minimize vacancies and keep renewal rates high.

Calendar icon August 19, 2025

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The Costs of Marketing a Property Too Early

Many property managers, especially those feeling pressure from their investor clients, might be tempted to list properties as early as possible. Instead of waiting until 30 or 45 days before a vacancy, they list it four to six months in advance. The idea is that the longer a property is listed, the more opportunity you’ll have of finding a qualified resident. In reality, there’s almost no benefit to listing a property far in advance, and it comes with a lot of hidden cost. Whenever possible, property managers should wait until a property has been turned and is rent-ready before listing, so that the listing is accurate, fresh, and appealing, and showings present the best property possible. In this article, I’ll walk through why you should wait to list properties, the costs—both financial and reputational—of listing too soon, and how to work with owners who want to push properties to market ASAP, potentially to the detriment of their bottom line. Keep it fresh: preventing stale listings One of the biggest risks in posting a listing too early is that, in the eyes of prospective residents, it will turn stale quickly. Even with great photos and accurate details, a long-standing post raises red flags for potential renters. Most renters aren’t looking several months ahead; many don’t even know if they’re renewing their current lease. Meaning, by the time most qualified residents start looking at your listing, it’s already been up for weeks or months. The two thoughts residents have when they see a stale listing are: “Did someone forget to remove this? It’s probably been rented already. Maybe it’s a ghost listing,” or “Why has it been available so long? Something must be wrong with it.” In both cases, we have lost the attention of a potential renter due to no fault of the property. The bottom line? If you don’t have a set move-out date for the current resident, or the available date isn’t in the next 60 days, it’s probably too soon to list. Update your description every time When it does come time to post a listing, make sure you’re revisiting the content. You should never be reposting a listing with the exact same description that you used during the last vacancy. Reread it and update it, even if you haven’t done any major renovations to the property. Even small things may have changed; “fresh paint” might now be “two-year old paint,” and even though it seems like a small difference, applicants will notice. Rewriting listings from time to time also helps algorithms recognize that it’s a fresh listing and not spam, which can help increase the number of views your listings get on sites like Zillow or Apartments.com. It also shows repeat viewers that the listing has been updated, making it feel current rather than outdated or stale. Choose photos wisely Some listing agents swear by taking new photos every time a unit is listed. Others will use the same pictures for a decade or more. My advice is to fall somewhere in between. If you have older photos that are high quality and still accurately reflect the current state of the property, feel free to use them. Just make sure that they present the property fairly, both the good and the bad. If something big has changed since the last time the property was made available—like flooring, paint, countertops, or fixtures—update the photos so prospective residents know exactly what they’re applying for. Protect your reputation A big part of waiting to list a vacant property is protecting your reputation, among both current and future residents. Showing an occupied property is particularly risky, because it can irritate the current resident and make a less-than-stellar impression on the applicant. Among current residents Showing an occupied home is sometimes necessary, but it can create friction. I recognize that it’s unavoidable in some markets, and that’s okay. But if you have the option to wait until the unit is empty, you should. Residents who feel imposed on are going to be much more inclined to leave a negative review. In fact, even if they’ve had a great year, or two, or even three, if you cause disruption and frustration at the end of their stay, it will reflect poorly on you, thanks to the peak-end rule. The peak-end rule states that, in any experience, we tend to remember two parts: the most intense point (good or bad) and the ending. How an experience ends has a disproportionate impact on how we rate that experience, so making life difficult for a resident at the end of their lease is going to leave a bad taste in their mouth. And, of course, we all know that people are more likely to leave negative reviews than positive ones, so creating a negative experience at the end of a lease cycle is just encouraging bad reviews. It can also make a resident more likely to try to fight a move-out charge or a deduction from their security deposit, even if it’s completely justified. The end of a lease is already a high-touch period for our residents, so adding more to the pile only increases the risk of a negative interaction. There are, of course, exceptions to this rule. And when you fall into one of those exceptions, the most important thing to do is communicate clearly. For example, if you know well in advance that a resident is not renewing due to a job change, life change, or home purchase, then you can have a conversation with them about when and how you’ll be showing the property. You might decide to list the property a month in advance and begin showing it while it’s still occupied, but only schedule showings for qualified people who have already applied, in order to minimize disruptions. Try to put yourself in the shoes of the resident (who’s probably already stressed about preparing for a move) and do whatever you can to make their life easier. Among future residents Even if you’ve communicated effectively and your current resident is okay with showings, you still have the future resident to consider. Occupied properties are rarely show-ready. Clutter, odors, and personal belongings can turn off applicants instantly. And remember—every photo and detail in your listing reflects on your reputation. If the property doesn’t look its best, why take the chance? Besides, the whole time they’re looking at the property, they’re already going to be wondering, “well, if I live here, am I going to have to deal with people coming to see my house before I move out?” Consider the financial impact A listing that sits for months creates more work: extra showings, additional cleanings, more calls to answer, and more negotiations with applicants. Add to that the time spent fielding calls or inquiries about it, especially from potential applicants just asking “Is this still available?” (Remember, stale listings tend to raise more questions.) Older listings often weaken your rent position, putting you on the defensive in discussions. Meanwhile, your team is tied up managing this property instead of focusing on other priorities. Market conditions change quickly The last major issue with marketing a property too early is just that a whole lot can change between listing and move-in day. Whether it’s economic factors changing rents in your market or your new resident’s life circumstances, you can end up in a very different situation than you expected. Getting rent right Making sure that rent is fair and competitive is always a challenge in this industry. You have an obligation to get the best possible outcome for your client, but you also have to find a number that will attract qualified applicants. In many markets, property managers are required to rerun rent comps every 90 days, but in some markets there can be big shifts in as little as two or three weeks. If you’re listing a property six months in advance, it’s nearly impossible to assess a competitive rent price. Seasonality is huge here: listing a May vacancy in December makes it harder to justify peak-season rates. Tracking rent trends allows you to show owners the data: waiting often means higher returns. Your company should be tracking how rents rise and fall throughout the year. This not only helps you predict future adjustments but also gives you the hard data to tell investors, “We shouldn’t list this six months early—if we wait until 30 days before move-in, you’ll likely get a much better price.” Tracking trends and timing listings strategically often means higher returns and stronger owner trust. Life circumstances can change Beyond just economics, people’s life circumstances change. Someone might get a new job or lose their current one. They might decide that they want to move in with a partner instead of renting on their own place. The more time there is between signing a lease and moving in, the greater the chance that life events will derail the plan. In other cases, new properties hit the market closer to their move date, and your applicant gets cold feet or finds something they like better. That can put you in the awkward position of dealing with a cancellation request and starting the process all over again. Final thoughts Owners may push for early listings to minimize vacancy loss, but in practice, it often backfires—creating tight turns for vendors, missed rent opportunities, and avoidable stress for your team. Use your data and market knowledge to help owners see that patience isn’t just about avoiding problems - it’s about maximizing profit in the long run.

Calendar icon August 14, 2025

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Why Vendor Relationships are the Key to Efficient Turns

We all know that turns can be one of the most expensive parts of property management. But what I don’t see talked about very often is what a vital role your vendors play in minimizing the time and expenses of turns. I like to challenge the way that property management companies look at hiring vendors. Vendors bring a tremendous value to your company if you build the right relationships with them. In this article, I’ll outline why vendors are a key part of your team, how to build stronger relationships with them, and how communicating turns to your vendors proactively can save you money, time, and relationships. Your vendors are your team Property managers tend to see vendors as a necessary tool in their belts, but in reality vendors are as critical to our team as any employee; and should be approached with the same mentality. When they’re doing work for you, they’re functionally an extension of your team. The quality of their work reflects on your company, not theirs, so it is imperative that you set them up for success just like you would an employee. This all starts with vendor selection. When you hire a vendor, you should be vetting them just like an employee. Ask yourself: Are they qualified? Do they have the necessary relationship skills to work with you? Do they understand the expectations you set for your company? When you start to think of vendors as part of your company, you quickly realize that it’s not the vendor’s responsibility to turn a property sufficiently, it’s the management company’s. If the vendor falls short, it's not fair to shift the blame. Just as you wouldn’t call out an employee to a client, you shouldn’t throw a vendor under the bus. If the work wasn’t up to standard, that’s still on us as we made the decision to hire them. Building strong vendor relationships Shifting your thinking about vendors can also help you start to build important relationships with them. Vendors don’t want to feel like they’re being hired for one job and then discarded. Not only do they want to feel valued, but they also want recurring work. In most situations, vendors value relationships with property management companies because of the consistency of work, especially in competitive markets. It means they’re getting more business on a regular basis. I know of some maintenance companies who really only took off because of the relationships they built with property managers and the steady stream of work that came from those partnerships. As you build better relationships with vendors, you can become a preferred client, making it easier to bring vendors in for unexpected maintenance items or shorter turn times. You may also get favorable pricing or payment terms, which can add up in the long run. Creating a vendor handbook The other huge advantage of building vendor relationships and sticking with the same teams is that they start to learn how your company works and, importantly, what your expectations of them are. I’m a big advocate of using a vendor handbook, just like you would have an owner handbook or an employee handbook. It helps establish expectations for the relationship upfront, and sets the tone for how you’re going to work together moving forward. It also makes the vendor feel more comfortable and get to know your company, policies, and standards. Here’s some of what I recommend including in a vendor handbook and the questions they should answer: A company description: Who are you? What geography and unit types do you serve? Key contacts and company structure: Who will be their main point of contact? Who should they go to with questions during the work day or after hours? Mission, vision, and values: What are the company’s values? How should they be emulating those values when they’re working at one of your properties? Expectations: When the vendor walks into one of your properties, what’s expected of them? What condition are they leaving it in? How are they getting access and locking up? Vendor portal instructions: What do you use a portal for and where can they find it? Include a QR code with a link and an image that shows what it looks like. Vendor questionnaire: What information do you need from the vendor that you might not already have? By giving your vendors the same clarity and structure you offer residents and owners, you’re setting everyone up for success. A well-designed vendor handbook not only prevents confusion but also fosters accountability and builds a stronger, more professional partnership. Getting ahead of turns I’m a strong believer in using task management software. At PM PathBuilders, it's one of the most impactful tools we help companies implement. They’re tremendously helpful in helping your team be more proactive about things like vacancies. But automation alone isn’t enough. If your workflow only kicks in 30 days before a move-out, you’re already behind. There’s a lot more you can be doing outside of an automated workflow that starts 30 days before move-out. For example, during renewal inspections or pre-move-out inspections, your team should be documenting what work is needed and creating a clear, detailed list that’s ready to go as soon as that unit is vacant. You can even have residents do this themselves. If your state regulations allow it, consider having residents take inspection photos themselves while they’re still occupying the unit. You can even incentivize them to do so by letting them know they’ll get their security deposit back sooner to encourage participation. You should also be tracking the age of items like carpets that have a defined life span. You should know well in advance of a vacancy whether you should be calling someone to clean the carpets or replace them. The goal is simple: gather as much information as possible before the move-out. That gives you time to line up vendors, order materials, and cut down turn time. It pays to be proactive Getting ahead in the game isn’t just about saving time. The more proactive you can be, the less likely you are to run into rush fees or have to find alternate vendors because your preferred vendors are already booked up. Plus, you get the added bonus of being able to give owners more lead time so they can plan for expenses, rather than feeling like it’s being sprung on them. It also allows you to be extremely clear with your vendors about what specific work needs to be done during each turn. You shouldn’t be relying on your vendors to give you the checklist of what needs to be done. That’s like taking your car to a mechanic and asking, “what’s wrong with it?” and providing no additional information. They’ll find a laundry list of (very expensive) things they need to fix. Instead, you already know what needs to be done and on what timeline. Sure, the vendor might suggest additional work, but then the choice is yours whether you take that to your owner as an optional service. Besides, your vendors should already know what your standards are and how to uphold them, so you should already be on the same page. One strategy I’ve found incredibly helpful is gathering general pricing information from vendors upfront. During the vetting or onboarding process, I recommend sending out a vendor pricing sheet that includes the most common services you regularly need: like smoke detector servicing, repairing or replacing blinds, carpet cleaning, interior painting, or annual HVAC tuneups. Each vendor gives their best estimate for a price range, and now you have the information you need to select a vendor and give your owner an accurate estimate ahead of time. With enough practice, you’ll be able to calculate roughly what all your combined turnover maintenance will cost before the current resident even moves out. Aligning your team One last thought: your entire team must be aligned when it comes to vendor relationships. Everyone should clearly understand: Who your preferred vendors are and why they were chosen When it’s appropriate to gather competitive bids The process for submitting and tracking work orders Consistency is key. Ideally, vendor communication should run through a centralized process with a single point of contact responsible for coordination. This prevents confusion, keeps timelines on track, and ensures vendors know exactly who to communicate with. What you want to avoid is this: one property manager having one preferred vendor while another PM has a different preferred vendor for the same work. You also don’t want multiple PMs competing for the attention of the same vendor. I once had a vendor fail to turn a property of mine because they had a closer relationship with a different PM on my team, and they had a property they needed turned. This kind of breakdown leads to delays, inconsistent results, and ultimately, a poor experience for your owners. Make alignment a priority. When your team speaks with one voice, your processes stay intact and your vendor partnerships get stronger. Looking for ways to delight your residents and encourage them to stay longer? Join Second Nature’s upcoming RBP workshop to see how you can improve the resident experience.

Calendar icon July 22, 2025

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