In recent years The Federal Trade Commission (FTC) has focused on the importance of disclosing the all-in monthly amount, inclusive of all required costs, to ensure renters have a clear view of their financial obligations from listing to lease signing. Including a recent letter sent to several software providers clarifying a few points.
While there are some operational complexities with this guidance, leading operators are leaning into this as a standard for professional excellence and consumer trust.
What professional property managers are doing
Following the FTC guidance, major industry players like Greystar and Invitation Homes are establishing best practices for how prices are disclosed.
These practices ensure residents understand the full amount they will pay, including base rent and required recurring fees such as service fees or resident benefits. This is paired with clear communication on what the residents receive and how it differentiates them from other providers.
Below is an example that meets FTC guidance.
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Rent $2,000 | Required Fees/RBP $XX | All-in Price $2,0XX
At (PMC Name), we strive to provide an experience that is cost-effective and convenient. That’s why this home comes fully loaded with a Resident Benefits Package (RBP) to address common headaches and provide must-have services for our renters. The All-In Monthly Price of $X.XX includes rent, plus high speed internet, insurance, pest control, air filter delivery, utility setup assistance, credit building and more at a rate of $XX/mo, included with the rental. Residents have the option to personalize some components during onboarding, which may increase or decrease the monthly amount. More details upon application.
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In this model, the “All-In Price” is the most prominent figure, or is displayed alongside the Base Rent, in at least the same font and format, to provide full context and maintain compliance. This ensures that residents understand what they are paying for and how much it costs.
See Greystar and Invitation Homes website advertisements below:
In line with the FTC guidance, several states, Nevada, New Mexico, Colorado, Massachusetts, and Connecticut have recently passed laws requiring full disclosure of the total monthly price, inclusive of required fees. Included in the laws are requirements to disclose total price on the first page of the lease, and other locations where the rent amount is presented to the resident.
Second Nature’s Resident Experience Platform empowers property managers to bring transparency, choice, and convenience to residents, starting with resident onboarding. Residents get a clear, engaging walkthrough of their lease responsibilities and can customize their living experience before signing their lease.
The shift in property management
By listing the total price at every phase of advertising from listing to lease, property managers ensure:
- Consistency: Meeting the expectations set by federal guidance and state-level laws.
- Clarity: When the all-in price is the standard, the clarity reduces resident confusion and frustration and builds confidence in the property manager and their brand.
Technology & the path forward
While some real estate marketplaces and software providers support dynamic pricing displays, not all providers do yet (though active changes appear in motion).
At Second Nature, we are working with some of the major providers to enable this in a clear and efficient way. We encourage property managers to work with their software partners to utilize fields that meet the guidelines. As this capability becomes standard nationwide, it will help property managers meet regulatory expectations, and foster transparent, clear experiences where everyone wins.
December 9, 2025
